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360i Report on Facebook’s Q4 2009 Platform Update

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Facebook’s latest round of updates to its platform will affect everyone: marketers, developers, publishers, consumers and anyone else remotely connected to their site and platform. Some updates will be especially significant for marketers, as David Berkowitz, Sr. Director of Emerging Media & Innovation, writes about on today’s Ad Age DigitalNext blog.

In a rare move for any company, Facebook not only announced what changes will take place, but publicly offered a timeline for when they will happen. The timeline may shift, and some specifics have yet to be ironed out. That said, marketers should still appreciate the wealth of information Facebook has provided on these changes, including a gallery of screen shots.

Our latest report (embedded below) provides a summary of the changes and what they will mean for marketers.

360i POV on the Facebook Q4 2009 Platform Update