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360i Report — YouTube’s Social Redesign

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YouTube’s recent redesign represents some of the platform’s biggest changes to date, including a complete overhaul of the user interface in an effort to help people find more personally-relevant videos and to provide content creators with greater opportunities for customization and community development.

The changes mark YouTube’s evolution from a broadcasting platform to a community-based network fueled by social interactions – and not just “views.” With this transformation, brands are presented with new opportunities and should consider the implications these changes will have on Community Management, Content Strategy and Paid Media efforts.

Our latest POV (available for download below) outlines the key elements of the redesign and how brands can best approach this new social community.