Just in time for the holidays, client Nestlé Coffee-mate expanded its marketing department – hiring Joel Hubbard as its new Holiday Flavors Expert. Joel currently resides in California, and enjoys sports, music and exploring his roots through travel. He is also a multicultural gingerbread man.
Over the next couple months Coffee-mate will share Joel’s story as he adapts to his new role at the office, starts to make friends and even searches for love.
Joel is at the center of Coffee-mate’s integrated holiday campaign aimed at raising awareness for the brand’s seasonal flavors, and will be featured on the brand’s digital and social channels, in TV spots and as a part of in-store activations. He may even make an appearance with a well-known influencer – stay tuned.