Switching things up a bit, we’re going to start publishing our weekly recaps on Thursday afternoons so you can get your fix of digital news a day early — before the Friday brain fog sets in. This week’s top items include the release of our new mobile marketing report (the first of a summer-long series), a study about how women use the web to research CPG products, some interesting mobile app stats from Nielsen and more. Get the scoop on each of these stories in our summary below.
As Mobile Heats Up, 360i Launches Summer Mobile Marketing Series
This week we published our first report in a summer-long series aimed at providing strategic guidance and insights into the burgeoning mobile marketing space. In our first POV, a Mobile Marketing Overview, we give ten reasons mobile marketing matters right now, along with an overview of what’s head in subsequent editions.
Follow our mobile series over the next few months to learn about the trends, case studies and challenges that will prepare you for how mobile will impact your business in the years ahead.
Report: 50% of U.S. Women Connect with CPG Brands via Social Networks
A new study from iVillage and SheSpeaks, called Women and the Digital Path to Purchase (PDF), found that half of U.S. women follow grocery, health/beauty or household product brands – and the stores that carry them – via social channels. The research also found that these women are 77% more likely to look for products and 67% more likely to buy products in a store after reading online reviews in an online community environment.
Among the top purchase influences for these women are:
- Consumer reviews on shopping sites – 61%
- Blogs – 33%
- Posts from friends on Facebook and Twitter – 19%
- Posts from brands – 11%
Women are increasingly turning to the web to make shopping decisions and relying on social channels to evaluate CPG products before making a purchase. Brands with a keen understanding of their objectives can build a robust digital communications strategy to best meet this demographic in online spaces – where they already interact to seek information about these types of products.
Nielsen Publishes Mobile App Playbook
Nielsen recently published a report on the state of mobile apps, dubbed the Nielsen App Playbook, which pulled statistics from a survey of more than 4,000 recent mobile app users. Nielsen forecasts that the popularity of mobile apps will continue to grow, as smartphones are expected to overtake feature phones in the U.S. by 2011.
The report takes a pulse on what’s popular in the mobile app market right now, and includes the following key findings:
- 21% of U.S. wireless subscribers had a smartphone in Q4 2009 – up nearly 20% from the previous quarter.
- 14% of mobile subscribers have downloaded an app in the past month
- App volume: iPhone users lead the way with an average of 37 apps, Android users average 22, Palm users average 14 and BlackBerry users typically own 10
- Games are the most downloaded types of apps, followed by music, social networking and news apps (see full breakout in chart below)
Starbucks, McDonald’s Sign On to New Brightkite Augmented Reality Ad Offering
Brightkite first began rolling out AR ads via Google in December – and now, both McDonald’s and Starbucks are on board and delivering more enhanced AR ads through the platform. For example, in the image above, you can see the Starbucks VIA logo when near a retail location offering that product. If you click through the logo, you can receive more information about Starbucks VIA.
Which headlines caught your attention this week? Let us know by leaving a comment or sending a tweet our way.