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From A to E: 5 Steps for Creating Content that Resonates

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Good content marketing isn’t a one-off. It takes strategic rigor and organizational alignment to achieve the speed, scale and continuity to be successful. Our CEO Sarah Hofstetter breaks it down into five best practices – from A to E – in an article she authored for Advertising Age. She advises brand marketers to adhere to the following guidelines to develop content strategies that will consistently drive business results:

A: Applicable

B: Breakthrough

C: Cross-platform

D: Discoverable

E: Ever-changing

Read the full article, “Five Ways to Make Your Content Resonate with Consumers” over at Advertising Age.

Cover photo via Beekman