There is no question that Vine is so hot right now. The 360i Influencer Marketing team recently partnered with Nicholas Megalis for a Coca-Cola Freestyle Vine series that combined his quirky humor with the unique mixing capabilities of the Coca-Cola Freestyle machine. With an impressive following of 4.4 million people, Nick’s Vines come in various styles. He’s well known for his comical jingles and rap Vines, as well as his humor situational Vines to which all Millennials can relate. We recently caught up with Nick to get his take on the current Vine landscape and what trends short-form video fans can expect next.
Nick’s Vine for CCFS:
360i: Who is the influencer that inspired you to do more?
NM: This French kid was on my Facebook, telling me he was going to change the world in broken English. Like, little bits and pieces of information. As if he had sent everything through Google translator. And he was saying “I want to take a plane to New York and change the world with you.” And he came over to my apartment and very bluntly said, “We must work on Vines.” So we did. And we stayed up all night and talked about dreams. I knew he was going to be something special, but I didn’t know what he was going to do. I don’t think he’s done what he’s going to do. He has so much to show the world. Meeting him first, before anyone else, and hugging him and sharing our secret ideas – that was so important. That was influential. His name is Jerome Jarre.
360i: What sorts of criteria do you consider when evaluating brand partnerships?
NM: If it’s something I can get behind, that’s number one. Something I personally dig. If I were motivated entirely by money, I would probably say yes to everything, but I think money comes and goes and it burns so fast, so I only want to do things that are cool. I need to eat and I need to buy strings for my guitar – and I like to smell nice. So, of course I need money. And I only want to do a commercial if I can elevate it to another level – if I can make art with it and do something special. That’s my priority. I didn’t get good grades in school. But I drew really cool pictures on the backs of my math tests. I think that has to count for something.
360i: What type of content do your fans react best to? Is there a secret as to how you keep your fans so engaged?
NM: I don’t like to think about it too much or it kills the fun. It’s like planning out a song that I’m going to write. Or planning out a kiss. I write what I have to write, whenever I have to write it. If I’m eating ice cream at Rockaway Beach, and I have a song in my head all day giving me a migraine, I sing it into my iPhone. It wouldn’t be easy to map out the magic. I never liked the word “content” because it’s so cold and clinical. It sounds like something a robot prints up out of a slot in its belly. I make art and I just want to make people happy. And I think people feel that.
360i: When did you realize you had gone from everyday content creator and commercial music producer to influential Internet personality?
NM: When I was buying a cucumber at my grocery store, and the cashier started singing one of my Vines back to me. It blew my mind. It still sends chills down my arms when someone asks me for a picture or sings my songs. It’s what I’ve wanted since I was a little kid. I want to change your day, or your minute. Even just a minute of your day. I want to influence it. In a positive way. Even if you don’t know my face, it doesn’t matter. I want to give you a reason to wake up. If you are sad, don’t be. You’re weird? Great, so am I. I love you.
360i: Vine has grown tremendously in the last year. How do you see the landscape changing in the next year? Three years?
NM: Vine is more and more about people. About personal connections. It’s not just one-sided anymore. Video messaging bridged that divide. There are people making videos. A lot of people. But there’s also this huge community that’s pulsating, and talking and alive. And they’re creating a conversation. Because that’s what art is. It’s a dialogue. Vine shocks me. I hope it shocks me forever. I don’t want to know what’s next. Thank God for the Internet. Let’s all hold hands and jump together.
Samples of Nick’s Vines:
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