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Digital Marketing & Social Media Blog

Oxygen Marks Reality TV First with ‘The Face’ Google+ Hangout

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To promote the premiere of Oxygen’s newest supermodel competition series, “The Face,” the network is hosting a Google+ Hangout with the series’ stars – who just so happen to be some of the most famous “faces” around. The Feb. 6 event marks the first live Google+ Hangout broadcast during a reality show.

“The Face” features aspiring models in a head-to-head competition to become the face of a national brand. Under the tutelage of supermodel coaches Naomi Campbell, Karolina Kurkova and Coco Rocha, the models will go beyond glamour in pursuit of the grand prize: a contract to be the spokesperson for ULTA Beauty’s fall and holiday 2013 national ad campaigns. Renowned fashion photographer and “America’s Next Top Model” alum Nigel Barker joins as host.

In addition to bringing fans face-to-face with the show’s stars, Oxygen is working with 360i to invite some of the most influential bloggers in culture and fashion to get in on the action. Representing popular sites like BuzzFeed, Bossip, Hollywood Life and Entertainment Weekly, bloggers will provide the opportunity for their own readers to interact with the stars by giving them a chance to have their questions answered by the show’s talent.

SuChin Pak, DailyCandy Chief Correspondent, has signed on to moderate the Hangout.

The Google+ Hangout aligns with Oxygen’s overall digital strategy, which emphasizes interactivity and original, customized content. Through leveraging influential and culturally relevant bloggers as participants in the event, the network is connecting with potential viewers in a way that is interactive, relevant and highly personal.

“Google+ Hangouts offer a very real and raw experience where the conversations are organic and unscripted, much like this new series, making this the perfect promotional medium,” said Harleen Kahlon, SVP of Digital Media for Oxygen. “With this strategic digital play to build and engage our audience comes the opportunity to become the first broadcaster to use Google+ Hangouts to create genuine, live broadcast television entertainment for a reality competition series.”

Tune into the Google+ Hangout at 8 p.m. EST on Wednesday, Feb. 6. Viewers can submit questions during the Google+ Hangout via a live chat on Oxygen.com, via Google+ and YouTube. 

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