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Category Archives for Social Media

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Twitter Update: New ‘Algorithm’ Shifts How Content is Served Up in Timeline

Starting today, Twitter is evolving how it serves up content to its 320 million monthly active users around the world. In a move likely intended to boost user growth, users will now see the most relevant, important and engaging content at the top of their feeds when accessing the platform on desktop and mobile. Brands […]

What Broke the Internet in January: David Bowie & #1DHistory

‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’ As an agency powered by curiosity, our teams are keeping […]

Reimagine [Almost] Everything: From Real-Time to Right Time

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to […]

What Broke the Internet in December: #MissUniverse2015 & One Direction

‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’ As an agency powered by curiosity, our teams are keeping […]

Canon Billboards Offer Up #RealtimeTips for The Perfect Shot

This week, Canon U.S.A. (client) is using smart billboards around New York City to provide in-the-moment photo tips, helping people capture beautiful photos and take their shots from good to great. Using social listening, Canon identified New York City’s most photographed destinations – the Flatiron District, Central Park South (5th Ave and 59th Street), the […]