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Category Archives for Social Media

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How Twitter’s New NFL Streaming Partnership Could Change the Entertainment Game

This week, Twitter secured the rights to stream Thursday Night Football games in a partnership with the NFL. The deal gives Twitter the ability to stream 10 live games for free directly to its users. It’s a huge coup for Twitter, and sees the company go from a more bystander role in the sports and […]

What Broke the Internet in March: Tragic #BrusselsAttacks

‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’ As an agency powered by curiosity, our teams are keeping […]

NOLA Aims to Change Tuesday’s Reputation in Real-Time Campaign

According to BuzzFeed, memes, and people on the internet, Tuesdays are the worst day of the week. But not in New Orleans, where every Tuesday has something to offer – from Fat Tuesday to Rebirth’s standing gig at Maple Leaf Bar. That’s why the New Orleans Tourism Marketing Corporation (NOTMC) is on a mission to […]

Livestreaming & the Emergence of Participation Media [SXSW]

Our SXSW ambassadors have returned from Austin creatively recharged and ready to share their experiences and learnings from the 2016 SXSW Interactive festival. The below post is a first-person account from one of our brand ambassadors, Shalini Agrawal, Associate Media Director at 360i. In this post Shalini recaps one of the SXSW panels she attended […]

Live From Facebook, Periscope & Snapchat: It’s Streaming Video

In the past year, we’ve seen a rise in live-streaming social platforms. Snapchat, Periscope and Facebook Live have provided users and brands the opportunity to capitalize on even more real-time moments in social, and are establishing themselves as leading platforms in the space. In November 2014, Snapchat introduced us to Sponsored Stories that gave ordinary […]