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Category Archives for Social Media

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NOLA Aims to Change Tuesday’s Reputation in Real-Time Campaign

According to BuzzFeed, memes, and people on the internet, Tuesdays are the worst day of the week. But not in New Orleans, where every Tuesday has something to offer – from Fat Tuesday to Rebirth’s standing gig at Maple Leaf Bar. That’s why the New Orleans Tourism Marketing Corporation (NOTMC) is on a mission to […]

Livestreaming & the Emergence of Participation Media [SXSW]

Our SXSW ambassadors have returned from Austin creatively recharged and ready to share their experiences and learnings from the 2016 SXSW Interactive festival. The below post is a first-person account from one of our brand ambassadors, Shalini Agrawal, Associate Media Director at 360i. In this post Shalini recaps one of the SXSW panels she attended […]

Live From Facebook, Periscope & Snapchat: It’s Streaming Video

In the past year, we’ve seen a rise in live-streaming social platforms. Snapchat, Periscope and Facebook Live have provided users and brands the opportunity to capitalize on even more real-time moments in social, and are establishing themselves as leading platforms in the space. In November 2014, Snapchat introduced us to Sponsored Stories that gave ordinary […]

Clickable V. Shareable: Aiming Content Strategy Compass Toward Virality [SXSW]

Our SXSW ambassadors have returned from Austin creatively recharged and ready to share their experiences and learnings from the 2016 SXSW Interactive festival. The below post is a first-person account from one of our brand ambassadors, Maria Loida, Senior Social Publicist at 360i. In this post Maria recaps one of the SXSW panels she attended […]

Instagram Update: Content to Now be Ranked in the News Feed

Yesterday, Instagram announced an update coming to its platform in the next few months in the form of an algorithm-based news feed. Like many of Instagram’s recent updates, which have included the introduction of portrait/landscape images and the expansion of its direct messaging capabilities, this transition was influenced by user behavior data. The sharp increase […]