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Category Archives for Social Media

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What Broke the Internet in February: The Oscars, Grammys & #SB50

‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’ As an agency powered by curiosity, our teams are keeping […]

Social Media Cheat Sheet 5.0: A Marketer’s Guide to Today’s Platforms

With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes we had in the social landscape. As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in […]

Reimagine (Almost) Everything: Building the Right Offense

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the New Year, we’re sharing a page from our Marketing Leadership Playbook week by week, to help set […]

Twitter Update: New ‘Algorithm’ Shifts How Content is Served Up in Timeline

Starting today, Twitter is evolving how it serves up content to its 320 million monthly active users around the world. In a move likely intended to boost user growth, users will now see the most relevant, important and engaging content at the top of their feeds when accessing the platform on desktop and mobile. Brands […]

What Broke the Internet in January: David Bowie & #1DHistory

‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’ As an agency powered by curiosity, our teams are keeping […]