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Category Archives for Social Media


Influencer Spotlight: Catching Up with Ashley Hesseltine

With the rise of Instagram stars like Elliot Tebele and The Fat Jewish, the platform has become a go-to for comedians looking to reach a broader new audience while tapping into the latest social media trends. In the landscape of Instagram parody accounts, stand-up comedian Ashley Hesseltine has managed to break through the clutter with […]

Target Introduces World’s First Social Network for Trick-or-Treating

Trick-or-treating hasn’t changed much in decades, but this year it received a big upgrade. Every year kids talk about the go-to houses for trick-or-treating in their neighborhoods – the ones with the spookiest decorations, most fun parties, and, of course, the best candy. Target wanted to be everyone’s wingman this year in ensuring they had the most […]

Lean Cuisine Celebrates Women’s Accomplishments in NYC Art Installation

Earlier this week client Nestlé Lean Cuisine hosted a two-day art installation in New York City’s Grand Central Terminal to showcase how women are weighing themselves differently by weighing their accomplishments, not their bodies. The effort follows the brand’s #WeighThis social campaign launch this past summer, where Lean Cuisine asked women to share how they […]

Coffee-mate Hires Joel Hubbard as Holiday Flavors Expert

Just in time for the holidays, client Nestlé Coffee-mate expanded its marketing department – hiring Joel Hubbard as its new Holiday Flavors Expert. Joel currently resides in California, and enjoys sports, music and exploring his roots through travel. He is also a multicultural gingerbread man. Over the next couple months Coffee-mate will share Joel’s story […]

What Marketers Need to Know from Twitter’s #VideoNow Presentation

In its recent presentation, #VideoNOW, Twitter showcased the latest updates to its Amplify product and its new Moments tab, and it shared how its video product and real-time nature is differentiated from other social platforms. During the event, which took place at the Highline Studios in New York, and which notably was the first public […]