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Category Archives for Social Media

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Kiss Your Registered Users Goodbye

If a user registers on your site but does so through a third party, can you count her as one of your registered users? This isn’t a theoretical question. Publishers will have to ask this, and many related questions, as this era of openness and portability creates new challenges for digital media. Some hints of […]

The Chutzpah of Facebook’s ‘Jewdar’

I swore I wasn’t going to write about Facebook again this week. Then a Facebook ad started up with the name-calling again. It wasn’t a bad name, or inaccurate, but such ads do have a knack for getting noticed. From the responses to last week’s column, people really don’t like getting called fat on Facebook […]

Stop Calling Me Fat, Facebook

Have you ever felt insulted by overzealous ad targeting? I’ve been hearing this come up more in conversation lately, often with people who aren’t in the advertising or technology industries. One example was first mentioned to me by a female friend who saw an ad on the left side of Facebook that mentioned her age […]

What Can Summize Do for Twitter?

There are rumors going around that Twitter‘s going to acquire Summize, the leading Twitter search engine (leading in terms of functionality, if not usage). What’s this going to do for Twitter? Historically, Twitter has allowed almost all of the most important features and functionality to be developed by others. Outside of its bare bones messaging […]

Which Facebook App Are You?

By now, you know which “Sex and the City” character you are, along with which Disney princess, Victoria’s Secret angel, Spice Girl, “L-Word” character, and Desperate Housewife.  You can determine your cosmic match among “Star Wars” and “Simpsons” characters, the Mafia, NBA players, and midfielders. If you prefer inanimate objects, you can choose among knowing […]