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Category Archives for Social Media


Crisis Marketing: An Opportunity to Reconnect With Your Customer Base

By Sienna Farris, Director of Social Media 2008 has been a rollercoaster year and many consumers have been wondering when they can get off this crazy ride. Rising oil and food prices, an intense hurricane season, and stock market plunges have left many Americans feeling uncertain about the economic environment. Brands are now faced with […]

Search Angst at the Social Ad Summit

At the Social Ad Summit this week in New York City, Facebook may have been the most buzzed-about company on stage, with everyone from agency execs to application developers discussing their thoughts on the belle of the network ball. JP Morgan’s Deborah Korb Maizner was the most direct, saying that when her company used social […]

What I Learned on My Summer Spin Vacation

The longest vacation I’ve taken was my summer trip contributing to MediaPost’s Online Spin. Over the past three months, I explored the jungles of the elusive SearchMonkey, went shopping for precious Chrome, and tried to avoid coming down with a nasty case of Jewdar. If you haven’t checked out Spin, here’s a chance to catch […]

One Small Asterisk, One Leap For Digital Media

Here’s one of those moments when you realize how quickly media is changing: when registering with a content-sharing community, an email address is optional, but a mobile phone number is required. That’s what I found when signing up for Zannel. Not long ago, such sites wouldn’t even ask for your mobile number, but now it’s […]

Dream Jobs for Social Media Junkies

Could it be commonplace someday to create a resume that shows how much time you spend using social media? Is that really a job skill? US News and World Report thinks “the Facebook future is now” and released “The Seven Best Jobs for Facebook Addicts” (though I only counted six ). The jobs include recruiters, […]