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Category Archives for Social Media

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Essential Elements for Social Media Campaigns at Online Marketing for Marketers

Online Marketing for Marketers is a new group blog from the producers of the Online Marketing Summit, and we’ll be posting contributions there periodically. Our first went live today, “The 4 Essential Elements of a Great Social Media Campaign.” While you can read the whole post on OMM, but here’s a brief synopsis. The question […]

Character-Based Social Marketing

By Orli Sharaby, Senior Social Media Strategist From the hokey Juan Valdez to Burger King’s masked mascot The King, from the Budweiser iguanas to the Geico gecko, marketers have long used fictional characters to humanize their brands. Now some companies are taking advantage of social media tools to bring those characters to life in ways […]

360i Point of View on MySpace’s MyAds & Auction-Based Social Media

Today, 360i released a new Point of View on auction-based social media and MySpace’s new display ad platform. MySpace, the largest social network in the U.S., recently launched an auction-based, self-service display ad platform for advertisers. The platform gives marketers new targeting options to complement other opportunities across social networks. These POVs are delivered regularly […]

Crisis Marketing: An Opportunity to Reconnect With Your Customer Base

By Sienna Farris, Director of Social Media 2008 has been a rollercoaster year and many consumers have been wondering when they can get off this crazy ride. Rising oil and food prices, an intense hurricane season, and stock market plunges have left many Americans feeling uncertain about the economic environment. Brands are now faced with […]

Search Angst at the Social Ad Summit

At the Social Ad Summit this week in New York City, Facebook may have been the most buzzed-about company on stage, with everyone from agency execs to application developers discussing their thoughts on the belle of the network ball. JP Morgan’s Deborah Korb Maizner was the most direct, saying that when her company used social […]