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Category Archives for Social Media

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Discovering Hot Spots From YouTube Insights

Image by qthrul via Flickr The most valuable benefit of marketing videos on YouTube may not be the views but what you learn about the viewers. Last week, we talked about YouTube’s Sponsored Video ad platform and how it’s a complement to, but not replacement for, traditional search engine marketing. If you do find value […]

A Game-Changing Election for Social Media

Election 2008 is finally over and we have a new President. Whether you’re a Republican, Democrat, Independent or a member of the Libertarian Party there is one thing all Americans of all political affiliations can agree upon – social media was an instrumental platform for voters to express their political views and share campaign information. […]

360i Speaking at IAB Event, CTAM and WOMMA Summit

360i will be presenting social media case studies at a number of events this week. On Monday, Bryan Wiener, CEO of 360i, and Sarah Hofstetter, VP of Emerging Media & Client Strategy, will be speaking on social media optimization and co-presenting a case study with MSNBC on how they have increased awareness, consideration and reach across the social […]

Essential Elements for Social Media Campaigns at Online Marketing for Marketers

Online Marketing for Marketers is a new group blog from the producers of the Online Marketing Summit, and we’ll be posting contributions there periodically. Our first went live today, “The 4 Essential Elements of a Great Social Media Campaign.” While you can read the whole post on OMM, but here’s a brief synopsis. The question […]

Character-Based Social Marketing

By Orli Sharaby, Senior Social Media Strategist From the hokey Juan Valdez to Burger King’s masked mascot The King, from the Budweiser iguanas to the Geico gecko, marketers have long used fictional characters to humanize their brands. Now some companies are taking advantage of social media tools to bring those characters to life in ways […]