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Category Archives for Social Media

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Let’s be Real: How Should Marketers Think About Finstagram?

Finstagram or “Finsta” is a fake Instagram account commonly created by teens for posting sillier, less polished, and ironically more real content for their closest friends to see. Research suggests that forty percent of teens feel pressure to post content that makes them look good to others. Teens have flocked to create Finstas, where they […]

What Marketers Need To Know from F8 2018

This year’s F8 developers conference took a different tone. And no, we aren’t talking about the introduction of Facebook Dating. Following the Cambridge Analytica scandal, privacy was top of mind a Facebook introduced new features like Clear History, which enables users to better understand how their information is being shared with connected websites and apps […]

What Marketers Need to Know about Facebook and Third-Party Data

Last week Facebook announced that it would be deprecating a product (Partner Categories) that has allowed advertisers to leverage third-party data on the platform. This data was often comprised of offline behaviors like television tune in, in-store purchases and other in market behaviors, and it served as a great way for advertisers who didn’t have […]

Shaq & Oreo Team Up with 360i For Massive Oreo Chocolate Candy Bar Giveaway

What do Basketball Hall of Famer Shaquille O’Neal and Oreo have in common? They share a birthday, March 6. To celebrate the big day, we teamed up with Shaq and milk’s favorite cookie to give away free Oreo Chocolate Candy Bars. In a series of playful videos, Shaq tries to navigate through his candy bar-filled […]

Vero – True Social: The Truths Marketers Should Know

It’s been hard to miss the inundation of articles about a social platform called Vero bubbling up to the top of your feeds recently. While it launched in 2015, Vero – True Social experienced an abrupt surge in popularity over the last week, currently placing it at #1 on the iOS app store.   For […]