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Category Archives for Social Media

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HBO Rallies the Realm to Catch Drogon for ‘Game of Thrones’ Premiere

To celebrate the Season 5 premiere of Game of Thrones, last evening client HBO and 360i, rallied the realm to help locate Drogon – Daenerys Targaryen’s most fierce dragon that went missing towards the end of Season 4. In the world’s largest dragon hunt, we enlisted the help of Game of Thrones fans everywhere to […]

Social Messaging Apps Help Marketers Reach Large, Global Audiences

Over the past three years the industry has seen a global boom in the use of mobile messaging apps. For some context: 90 percent of the population in Brazil uses messaging apps, 160 billion instant messages were sent in 2013 in the U.K., and an estimated 50 billion instant messages were sent each day in 2014. […]

F8 Gives Marketers More Insight into Facebook’s Plans for the Future

We saw a lot of exciting developments come out of Facebook’s annual F8 Developer Conference last week. At the conclusion of the two-day event, it was apparent Facebook is no longer just a social platform, but a growing portfolio of apps and products – that now includes Instagram, WhatsApp, Groups, Messenger and Oculus Rift – […]

Toyota Creates Unique Symphony of GIFs from Production Line in ‘Gifony’

360i client Toyota is giving fans a rare glimpse “under the hood” of its world-renowned production process with a new campaign that connects the growing “how it’s made” conversation with one of the most beloved interests in the world – music. Toyota is inviting fans to remix the sights and sounds of Toyota’s manufacturing plants in […]

Livestreaming Goes ‘Up Periscope’ With Twitter’s Latest App

This week Twitter relaunched its recently acquired Periscope app for iOS. With the announcement, users can expect to see more livestream coverage beginning to pop up in their feeds as Twitter looks to become the destination in social for real-time storytelling. And the timing is perfect. What began as the year of video –  kicked off by […]