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Category Archives for Social Media

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Facebook Tests Beacon Tech with Launch of New Place Tips Feature

Yesterday, Facebook announced the launch of Place Tips, a new feature that will surface location-specific content, including friends’ recommendations and information about nearby shops and landmarks, based on where users are. It is designed to enhance the Facebook experience by using GPS, wi-fi and Bluetooth beacons to deliver relevant and useful information and tips derived […]

Update: Twitter Rolls Out New Features

Earlier this month, we shared some product updates for Twitter that were announced during this year’s International Consumer Electronics Show (CES), and now Twitter is rolling out these features faster than anticipated. With a special announcement this past Tuesday from actor and 2015 Oscars host Neil Patrick Harris, Twitter formally revealed its new mobile video […]

A&E Network Debuts Social Centerpiece at #CriticsChoice Awards

Hundreds of Hollywood’s famous will come together for the Critics’ Choice Movie Awards tonight beginning at 9:00 p.m. ET/6:00 p.m. PT at the Hollywood Palladium to honor the finest in cinematic and television achievement. For the event, A&E Network partnered with 360i to give fans a seat among the stars, with a first-of-its-kind Social Centerpiece™ […]

Pinterest’s Promoted Pins Up the Ante for Paid Social Marketing

On the heels of Pinterest introducing new Analytics and Conversations features, the platform recently opened its Promoted Pins program to all U.S.-based partners on January 1. As a natural extension of the way Pinterest users utilize the platform for search and discovery, the broad availability of Promoted Pins creates new opportunities and advantages for marketers […]

No Surprise: Twitter’s First Update for Q1 is New Video Features

Video will be paramount for how marketers will engage consumers in 2015 if social networks have their way.  Reports from CES last week unveiled new information about Twitter’s proposed video capabilities that could have significant implications for marketers and how they leverage the platform this year.  While Twitter hasn’t yet confirmed many of the reports […]