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Category Archives for Social Media


#WineWednesday Panel Recap: Influencers Talk Reaching Gen Z

Millennials are to marketers what Beyoncé is to the world – practically royalty. As a demographic, Millennials are known for having indisposable income, spending it and being cool (for now). Reaching and connecting with Millennials has become a priority for many brands over the past years. Soon though, this Millennial crew will have to officially […]

Advocates vs. Agitators: Leaning into Relevant Social Conversations [SXSW]

360i SXSW ambassadors returned from their jaunt in Austin feeling inspired and creatively recharged. Armed with a wealth of new knowledge and insight, they have been enthusiastically sharing their learnings on the 360i blog this week. The below post is a first-person account from one of our brand ambassadors, Emily Bell, Media Supervisor at 360i. […]

Miracle-Gro Celebrates the First Day of Spring with #Springmoji Garden

Spring has officially arrived, which means it’s time to get outside and to start growing. To celebrate the first day of spring, 360i client Miracle-Gro is creating a first-of-its-kind #springmoji garden, designed to get consumers excited about planting, regardless of their current weather conditions. The effort will enable fans to help Miracle-Gro create the world’s […]

What the History of TV Can Teach Us About the Future of Social [SXSW]

“To predict the future, you have to look into the past.” It’s a common, perhaps underappreciated saying, and its how Manish Mehta, Chief Product Officer of Spredfast began his SXSW talk, “Seeing 20/20: A Social Forecast.” While the saying is traditional, his approach is not. He perceives the history of TV as analogous to the […]

Jameson Celebrates St. Patrick’s Day with #LongLivetheShot

Whiskey, anyone? In honor of St. Patrick’s Day this year, 360i client Jameson is spreading Irish cheer digitally with its “Long Live the Shot” campaign – raising a shot glass to the bartenders and people who celebrate the holiday. The campaign is running in cities across the nation including NYC, Chicago, Austin, Dallas, Houston, Los […]