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Category Archives for Social Media

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Here Are the Key Differences Between Instagram Stories and Snapchat Stories for Marketers

Yesterday, Instagram introduced Instagram Stories, a new feature on the popular photo sharing app that allows users to share multiple photos or videos a day, together creating a “story” that disappears within 24 hours. Initial reactions were quick to draw a comparison to Snapchat’s stories feature and while there are certain, obvious similarities, it is […]

Global Social Insights: The Social Media Consumption & Internet Penetration of Latin America

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. Our Global Social Insights blog series aims to help marketers better understand […]

Global Social Insights: The Top Social Platforms & Internet Usage Trends in North America

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. Our Global Social Insights blog series aims to help marketers better understand […]

Global Social Insights: The Top Social Platforms in Asia Pacific

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. Our Global Social Insights blog series aims to help marketers better understand […]

Global Social Insights: A Series Introduction & Analysis of Europe’s Top Social Platforms

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. 360i’s Global Social Insights blog series, which we’ll be sharing as a […]