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Category Archives for Social Media

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2017 Social Media Year in Review

Following an explosive election year, 2017 was a year of revaluation and scrutiny of the social landscape. While trends like the success of video and Stories content continued, concerns around brand safety and fake news underscored the need for quality control behind content delivery. Creative automation and authentic content like the Genius chatbot that lets […]

Snapchat’s New Look: 2018 Edition & What It Will Mean for Marketers

This week, Snapchat issued an official statement on its upcoming 2018 redesign, wherein the social media platform will separate the ‘social’ from the ‘media’. Snap users are going to see separation of content streams between left swipe and right swipe of the layout. On the left side, you’ll find content from ‘good friends’ which are […]

2017 Social Media Trend Report: Volume 3

Over the past 10+ years, social media platforms have changed drastically and successful marketers have responded by being adaptive and questioning. Following the days of organic content and community being key (Social 1.0), we shifted into 2.0 when platforms built out robust paid offerings creating a pay-to-play environment. We have entered a new landscape 360i […]

Facebook ‘Watch’ and What It Means for the Future of Video Marketing

After months of anticipation, Facebook released ‘Watch’, their new home for original video content. Watch is replacing the Video tab and will act as a platform for both live and pre-recorded video content on Facebook. Watch joins a string of video hubs added to the social landscape (YouTube Red, Cabana, Live.ly, etc.), signaling an update […]

Virtual Rubbernecking: Why Live Content Works

Live content has recently exploded on social, but it’s hardly a new entertainment medium. From sports coverage to news reports, viewers have been attracted to live long before social platforms picked up on it. In a new series of blog posts (starting with this one), we’ll discuss how live content taps into our innate human […]