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Category Archives for Social Media

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Vero – True Social: The Truths Marketers Should Know

It’s been hard to miss the inundation of articles about a social platform called Vero bubbling up to the top of your feeds recently. While it launched in 2015, Vero – True Social experienced an abrupt surge in popularity over the last week, currently placing it at #1 on the iOS app store.   For […]

Absolut Vodka and 360i Culminate “The Open Mic Project” with Debut of New Song with Rita Ora

After four inspiring months, The Open Mic Project by Absolut reached its peak at the 60th annual GRAMMY Awards. The platform brought Rita Ora together with fans to create a track inspired by their messages of acceptance submitted on TheOpenMicProject.com. Over the past few months, Rita has been writing and recording the song, “Proud”, preparing […]

Facebook Groups: What They Are & Why Your Brand Needs One

Back in 2008 two passionate Coca-Cola fans named Dusty and Michael accidentally created the first branded Facebook Page. Over the last 10 years that page grew to serve over 107 million global fans, the page went from one free image of a Coca-Cola can to housing thousands of made-for-social promoted posts. This growth closely aligns […]

Social Video Goes Premium with Updates from Facebook and YouTube

“In this world, nothing can be said to be certain except death and taxes (and social platform updates)”. – Benjamin Franklin As many of you have already seen, there have been some fundamental changes to Facebook’s Newsfeed and requirements around YouTube video. While these changes have some immediate impacts, they signal a future where social […]

Facebook Changes Algorithm Again: Now What?

Late last week, Facebook CEO Mark Zuckerberg announced that Facebook is putting an emphasis on ‘meaningful content on users’ feeds’, prioritizing posts from friends and family in the News Feed and taking priority away from businesses, brands, and media/publishers. As a result, brands and publishers should expect to see a downturn in reach, referral traffic, and […]