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Category Archives for Social Media

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What’s Buzzing: Pretzel-Bun Ballads, #WorldCup & More

This week brought record-setting moments for Facebook and Twitter as the World Cup progressed and Brazil fell short of advancing in the tournament. The team’s loss to Germany became the most discussed single sports game ever in Twitter’s history with 35.6 million Tweets over the match. We also saw updates this week from several leading […]

From A to E: 5 Steps for Creating Content that Resonates

Good content marketing isn’t a one-off. It takes strategic rigor and organizational alignment to achieve the speed, scale and continuity to be successful. Our CEO Sarah Hofstetter breaks it down into five best practices – from A to E – in an article she authored for Advertising Age. She advises brand marketers to adhere to […]

What’s Buzzing: #MyCarMyWay, Vine’s Loop Counter & More

World Cup fever hit a fever pitch this week. Facebook reports that the event has garnered over 1 billion posts, likes, and comments thus far, making it the most talked about event in Facebook’s history. On Tuesday, 360i employees cheered and jeered their way through the USMNT’s final game at this World Cup. And although […]

5 Questions with Sam Tarantino, CEO of Grooveshark

The pioneering music streaming site Grooveshark is still swimming after all these years. First launched in 2006, Grooveshark is continuing to inspire its community of artists and music lovers – and creating new advertising offerings to connect brands with relevant audiences via online radio. We recently caught up with CEO Sam Tarantino to learn more […]

How Social Media is Redefining ‘Celebrity’ Partnerships

With more than 4.6 million subscribers and 2.2 million Twitter followers, content creator Tyler Oakley’s YouTube videos often command larger audiences than many TV shows. And popular fashion and lifestyle blogger Emily Schulman was recently referred to as the Martha Stewart of our generation. Digital influencers like Oakley and Schulman represent a new breed of […]