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Category Archives for Social Media

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Euro 2016 vs COPA America: How Brands Can Win on Both Sides of the Pond

This summer, football fans on both sides of the Atlantic have plenty to talk about, with the COPA America and Euro 2016 tournaments taking place in the USA and France respectively. The COPA America Centenario soccer tournament kicked off on June 3, this year buoyed by the additional excitement of the United States playing host […]

The Quarterly Social Media Cheat Sheet: A Guide to Today’s Platforms

From minor creative enhancements to platform-changing algorithms, Q1 2016 brought new marketing potential to the social landscape. In 2015, we saw updates to social platforms that dramatically changed social for both users and marketers. In Q1 of 2016, the social platforms ironed out significant updates to Facebook Messenger, Live Video and 360-degree video based on […]

When & How to Enter the Conversation Around Holidays like #DonutDay?

These days, it seems like every day is some kind of holiday. From #BestFriendsDay to #MargaritaDay, these hashtag holidays saturate social media feeds, tempting brands to jump in on the conversation. Yet, despite the wide-spread appeal, should brands even be a part of the conversation? The answer is yes, if done correctly. It is important […]

What Facebook’s FBX Closure & New Cookie Policy Means for Marketers

Facebook recently announced two updates that aim to position the social network as the top audience-buying platform and increase its weight against Google’s AdSense network. First, the social media platform has decided to shut down its ad exchange (FBX) and second, it has expanded its cookie policy to serve ads to users who are not […]

What Broke the Internet in May: #EurovisionFinale and #BBMAS

‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we look at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’ As an agency powered by curiosity, our teams are keeping […]