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Category Archives for Social Media

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What Broke the Internet in May: #EurovisionFinale and #BBMAS

‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we look at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’ As an agency powered by curiosity, our teams are keeping […]

Skinny Cow Introduces Limited-Time-Only ‘Skinny Cow For Him’ Packaging

This month, client Nestlé is introducing “Skinny Cow For Him”, a limited-time-only packaging that attracts the most common Skinny Cow thieves – men. Until now, Skinny Cow ice cream treats have been wrapped in the brand’s signature pink packaging and marketed to women. However, the brand learned from consumer insights, that while women are the […]

HISTORY Crowdsources the Search for Names Lost to Slavery with ‘Reading for Roots’

HISTORY’s reimagining of the 1977 book and landmark television series Roots premieres this Memorial Day. In an eight-hour series event, Roots tells the classic story of one enslaved family’s struggle to survive and preserve their African identities. To commemorate the premiere, 360i and HISTORY have partnered with the Freedman’s Bureau Project to help African American families reconnect […]

What Broke the Internet in April: RIP Prince and #WrestleMania

‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’ As an agency powered by curiosity, our teams are keeping […]

How Twitter’s New NFL Streaming Partnership Could Change the Entertainment Game

This week, Twitter secured the rights to stream Thursday Night Football games in a partnership with the NFL. The deal gives Twitter the ability to stream 10 live games for free directly to its users. It’s a huge coup for Twitter, and sees the company go from a more bystander role in the sports and […]