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Digital Marketing & Social Media Blog

Sweet Music: Join Coca-Cola & Jason Derulo for a Live Google+ Hangout

in Social Marketing with tags ,

For many teens, the pinnacle of ‘Happiness’ would be hanging out with their favorite pop star – of course few people are ever afforded such an opportunity. Well, this dream is about to become a reality for seven lucky teens thanks to 360i client Coca-Cola and Google+.

As part of Coca-Cola and American Idol’s ‘Perfect Harmony’ program – in which fans can help singer Jason Derulo pen his next big hit – the brand has picked a handful of teens to participate in a live chat on the Coca-Cola Google+ page. You can watch the chat LIVE tonight at 7 p.m. EST, as Jason answers fan questions and takes live ones from the Coca-Cola community.


Image via College Candy

Coca-Cola hosted its first Google+ hangout in February. The broadcast featured archivists from the brand who fielded questions from the Coca-Cola archives. The brand, which touts one of the largest corporate presences on Facebook, has more than half a million fans on Google+.

Earlier this month, Google rolled out its ‘Hangouts on Air’ feature to all Google+ users. This update allows any G+ member to publicly broadcast a hangout for their network to see – either within the Google+ stream, from a website or from a YouTube channel.