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The Power of TV Fandoms: What Marketers Need to Know

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In this current age of cultural obsession, passionate TV fandoms are a goldmine of marketing opportunity. By understanding the importance of investing in fandoms, entertainment marketers have the power to generate hype and create hit shows.

In a recent byline published via MediaPost, our Strategy Director of Media & Entertainment Adrian Goodsell shines some light on the TV Fandom and how marketers can leverage fans’ love of a show to drive evangelism and ultimately tune-in. In the article, Adrian discusses the following:

  1. The definition of the TV Fandom
  2. How to build cultural cachet
  3. When entertainment marketers should look to invest in fandoms
  4. Five things for marketers to consider when harnessing the power of a fandom

Read the full article over on MediaPost.

Cover photo via Displate.