In this current age of cultural obsession, passionate TV fandoms are a goldmine of marketing opportunity. By understanding the importance of investing in fandoms, entertainment marketers have the power to generate hype and create hit shows.
In a recent byline published via MediaPost, our Strategy Director of Media & Entertainment Adrian Goodsell shines some light on the TV Fandom and how marketers can leverage fans’ love of a show to drive evangelism and ultimately tune-in. In the article, Adrian discusses the following:
- The definition of the TV Fandom
- How to build cultural cachet
- When entertainment marketers should look to invest in fandoms
- Five things for marketers to consider when harnessing the power of a fandom
Read the full article over on MediaPost.
Cover photo via Displate.