‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘Breaking the Internet.’
As an agency powered by curiosity, our teams are keeping tabs and striving to understand internet phenomena by connecting the dots and looking for insight into what fizzles and what flies, as well as to identify white spaces we can help brands creatively tap into.
February not only gained an extra day this year, but was chock-full of events. A handful of 2016’s largest awards ceremonies took place including the Oscars and Grammys, which aired with Chris Rock and LL Cool J as the respective hosts. And Peyton Manning played in what may have been the last game of his career, as the Denver Broncos beat the Carolina Panthers in #SuperBowl50.
In the middle of the month, #FreeKesha trended as a New York court denied her the ability to terminate her contract with Dr. Luke – the producer with whom she has been in a legal battle with since 2014. And lastly, Twitter users voiced their concern with hashtag #RIPTwitter when rumors surfaced that the platform’s character limit may be increased from 140 to 10,000 – a worry that was eventually put to rest by CEO Jack Dorsey.