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What Broke the Internet in May: ‘The Fight of the Century’ & The BBMA’s

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‘What Broke the Internet’ is a month-to-month recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘breaking the Internet.’ As an agency powered by curiosity, our teams are keeping tabs and striving to understand Internet phenomenons by connecting the dots and looking for insight into what fizzles and what flies, as well as to identify white spaces we can help brands creatively tap into.

May 2015 was a big month for sports. It started with the ‘biggest sports day of the year’ (May 2),  and a lineup that included the Kentucky Derby, NHL and NBA playoff games, the ‘fight of the century’ between Floyd Mayweather and Manny Pacquiao, and much more from the world of sports.

In other news, we saw Taylor Swift own the Billboard Music Awards, and fans were quick to take to Twitter to comment on the fashion from this year’s Met Gala. Check out the infographic below to find out what else ‘broke the Internet’ in May.

BTI MAY version 8-FINAL

Cover photo via YouTube.