This week Facebook announced an update to its algorithm which will decrease the distribution of text-only updates from brand pages. Additionally, BBC will be sending out video updates to their Instagram feed, Instafax, to keep their fans up to date on the latest news. In other news, shopping using Instagram and GIF-like animations on Twitter have now become a reality. Keep reading to find out more about some exciting partnerships and campaigns.
Shopping on Instagram with Keep
Ecommerce startup, Keep, is helping Instagram users purchase fashionable items that they see and love on the platform. Keep has compiled a list of 100 of the most fashionable users, and helps women purchase the items these users showcase in their photos. The startup uploads a photo to its site and includes a link to where potential buyers can shop online for the item pictured. Given that the platform is very popular among fashion bloggers, it could be the missing link for those looking to sell or buy.
Photo via Mashable
Acura Creates GIF with Posted Tweets
To promote Jerry Seinfeld’s Web series “Comedians in Cars Getting Coffee,” and to celebrate the cameo appearance of its NSX prototype on the show, Acura posted a series of images of the new prototype on Twitter. The images were attached to tweets which rewarded 150 fans with @tweetacoffee Starbucks gift cards. Fans were not only treated to free coffee, but Acura also used the sequential order in which the images were posted on Twitter – using Twitter’s new timeline image preview— to create an animated GIF similar to a flip-book, which was well received when it was later posted to Tumblr.
— Acura Insider (@Acura_Insider) January 17, 2014
Ajax Helps Fans Get a Head Start on Spring Cleaning
To help fans who started off the year with resolutions to be more organized get a head start on their spring cleaning, Ajax is taking the act of cleaning digital and helping them to clean out their social profiles with an app called Social Wipes. Asking Facebook and Twitter users to log in to their accounts, the household cleaning brand is then scanning their profiles to detect and help them remove spam or unfollow unwanted profiles. With the app, Lysol is making it easier for people to digitally clean as more and more clutter makes it onto their feeds every day.
Emirates and Real Madrid Google+ Contest
With anticipation building for the World Cup, soccer fans are as eager as ever to engage with their teams in the social space. To capitalize on this excitement, Emirates and Real Madrid football club have partnered to give away a free trip for their biggest super fan to fly to Madrid for a chance to watch the team practice in their home stadium. The contest, being hosted on Google+, asks fans to +1 the Emirates and Real Madrid pages and upload engaging content using the hashtags #FansForReal and #FlyToMadrid for their chance to win.
Brands Begin to Crowdsource with Jelly
Jelly, the social app that launched just two weeks ago, has already seen some brands hop on the bandwagon. The app, which helps users get puzzling questions answered by tapping into the knowledge of their extended network of contacts, has become increasingly popular with brands like Whole Foods, Lowes and Ben & Jerry’s that have begun to use Jelly asking questions based on photos they’ve taken.
Photo via Digiday
Cover photo via ShowYou.com