Twitter’s game-changing introduction of a more visual approach following an earlier announcement this year of going public was the platform’s largest feed update since its founding in 2006. This week also had us celebrating National Cat Day through “cat deliveries” brought by an Uber and Cheezburger partnership, in addition to the Starbucks Tweet-a-Coffee launch. Keep reading to find out more.
Starbucks Gives Customers the Ability to Tweet-a-Coffee
Few things are better than starting an early morning with a freshly brewed cup of coffee. With the help of Twitter, Starbucks is now encouraging users to buy a cup for a friend through the launch of their Tweet-a-Coffee program. By syncing their Starbucks account to Twitter, linking a credit card and sending a tweet that includes the Twitter handle @tweetacoffee and the handle of the friend they wish to treat, users can send them a $5 Starbucks gift card. Although the coffee brand has done something similar to this in the past on Facebook, this is their first Twitter initiative of the sort. The platform’s ability to bridge online and offline worlds provides an ideal means, especially because of its mobile convenience.
Uber and Cheezburger Partner to Deliver Cats on National Cat Day
In celebration of National Cat Day, car service company, Uber, and popular meme site, Cheezburger, teamed up to provide users with 15 minute cat playdates for $20. By opening the Uber app and clicking the “KITTENS!” option, users in New York, Seattle and San Francisco could have kittens delivered to them. All proceeds went to local city shelters and users had the option to adopt the kittens.
Photo via CNN Money
LinkedIn Creates “Bring in Your Parents Day”
The professional social channel, LinkedIn, reports that parents are proud of their children’s work but are curious to know more about the specifics of their jobs. In an effort to inform parents about what their children do at work, LinkedIn developed “Bring In Your Parents Day”, similar to the popular “Take your child to work day.” Several companies have already signed up for the program which will launch November 7 in fourteen countries.
Twitter Goes Visual With Recent Update
Twitter announced an update this week that provides users with a more visual timeline, allowing them to preview and interact with (reply, retweet or favorite) images and Vine videos from within their timelines on both Twitter.com and their mobile apps. In the past, 140 characters was the character limit in terms of what users would see displayed from any user or brand, and to see a photo or watch a video, one had to click a link. With this news, Twitter joins the ranks of Facebook, Tumblr and Instagram in moving from a primarily text-based social platform to one that is more visual. For marketers, this is an opportunity to increase follower engagement, provided that content calendars contain strong visual content designed specifically for the platform.
Long-Awaited Vine Updates
Vine added two long-awaited features with their app update last week: Sessions and Time Travel. These tools will now allow users to save posts as drafts and edit clips, respectively, allowing for the reorganization and removal of video clips. For brands, this means more options for using the app, allowing for a more polished and reworked output.
Photo via Wired
Cover photo via Mashable