Google’s purchase of Nest gave people something to talk about earlier this week. And as the Golden Globes kicked off this year’s “award season,” some brands chose to jump in and participate in the conversation around the event. Keep reading for more details and some new features from Facebook and Tumblr.
SUBWAY Launches Mid-month #JanuANY Campaign Complete with 73 GIFs
Earlier this week, SUBWAY (a client of 360i) promoted its cross-media campaign, #JanuANY, by doling out 73 customized GIFs to fans on Twitter and amplifying some of the content through Promoted Tweets. To celebrate a month during which any footlong is a $5 Footlong, the company partnered with GIF engine Giphy, 360i and known digital artists like Alexander Lansang, Clement Csaba and Cindy Suen to create real-time content in response to fan tweets. Fans were quick to share the fun, quirky animations with friends via social – and the hashtag #JanuAny even trended on Twitter.
— SUBWAY Restaurants (@SUBWAY) January 14, 2014
Brands Join Fans in Golden Globes Social Chatter
The Golden Globes have always been a popular conversation topic among fans on social media sites like Twitter and Facebook. This year, we saw quite a few brands jump in on the Twitter chatter with content created around the live event. During the show, L’Oreal published styling inspiration on Twitter, and linked it to their Tumblr site for instructional step-by-step GIFs. Likewise, Citibike hit the nail on the head when – after the announcement of Leonardo DiCaprio’s win – the bike company congratulated the frequent Citibike rider on his victory via Twitter.
Comedian Wayne Brady Helps Lay’s Kick-off its “Do us a Flavor” Campaign
This week, Frito-Lay promoted its Lay’s “Do Us a Flavor” campaign by turning it into live sketch comedy that unfolded in social media. To generate more interest in the contest, they brought on improv comedian Wayne Brady to turn fan-tweeted flavor suggestions into a song or comedic skit based on things like the person’s name, flavor idea and ingredients. The campaign marks the beginning of the popular contest where fans are asked to suggest new flavor ideas to the company. Last year, the contest led to the addition of Lay’s Cheesy Garlic Bread and was one of the biggest marketing pushes for the brand.
Outkast Returns and Creates Social Accounts to Fuel the Band Reunion
Outkast’s recent announcement of the band’s reunion and return to stage had fans teeming with excitement this week. With a full festival run of over 40 performances planned to celebrate the band’s 20 years together, the group took to social to fuel fan excitement, launching their very first Twitter and Instagram accounts. They’ve been updating both profiles since the launch, have gained many followers, and we can expect to see more activity as their performance dates get closer.
This week also brought some platform updates for Facebook and Tumblr. Facebook is rolling out Trending Topics, a Twitter-like feature that’s designed to surface relevant conversations to help users discover interesting content across Facebook. Although these trending topics cannot currently be promoted, like they sometimes are on Twitter, the option to do so is possible within the next year. Similarly, it’s now possible to mention other users on Tumblr. Though not innovative for other platforms, this update has been a long time coming for Tumblr.
Browse more headlines from the 360i blog:
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- Facebook Simplifies Ad Program by Shuttering Sponsored Stories
Cover photo via Hollywood