This week brought an exciting social TV development from Comcast and NBCU, a Twitter homescreen redesign and more details on Instagram’s soon-to-be-launched ad product. We’re also proud and honored to end our week with a win for ‘Best Digital Agency’ in Mashable’s first-ever Mashies Awards, honoring the Best in Marketing.
Comcast, NBCUniversal and Twitter Bring New Meaning to Social TV Viewing
We all know that Twitter fosters social conversation when it comes to discussing TV shows, but pretty soon it’ll also be a place for TV watching. NBCUniversal and Comcast are partnering with the microblogging platform to launch a new feature called “See It,” which will allow Xfinity customers to watch TV shows and movies via tweets. With the click of a link in a tweet, viewers will be able to switch channels on their TVs or mobile phones, set their DVRs and even buy tickets through Fandango.
Shows with access to the feature will include “The Voice,” “The Today Show” and “Access Hollywood” to name a few. This new feature, rolling out later in the year, will bring a completely new meaning to social TV viewing, and will be a great opportunity for entertainment brands to further connect and engage with fans.
To find out more about “See It,” view this latest blog post from Comcast.
Chrysler Mixes Social with Silly for New Dodge Durango Spots
Ron Burgundy is back with promotional videos for Chrysler’s Dodge Durango. Everyone’s favorite Anchorman filmed about 70 videos for the campaign, which will also include a social media aspect in the form of video responses to tweets about the ads. With the upcoming release of Paramount Pictures’ “Anchorman 2: The Legend Continues,” and Will Ferrell’s contagious humor, this campaign is primed to get a ton of attention.
Twitter Seeks New Users with Homescreen Redesign & Emphasis on Mobile
With Twitter’s recent IPO launch came the disclosure of its actual user base numbers (218MM), which were lower than many people in our industry had predicted. Twitter’s latest homescreen redesign focuses on gaining new, active users, and places stronger emphasis on mobile usage. The tagline now reads: “Start a conversation, explore your interests and be in the know,” incentivizing users to not only sign up, but to also use the platform as a form of self-expression and communication with others. This initial tweak will likely bring about more changes as the platform continues to sell its capabilities and value to the mainstream.
Details Emerge on Instagram’s Imminent Ad Product
Food porn, puppy-grams and…branded content? Until now, Instagram has existed as an-ad free platform that allows users to consume content from the people and brands they chose to follow. The photo sharing app announced its plans to integrate ads a few weeks back, and now more details have been revealed, including Instagram’s plan for gradual integration and a dedicated effort to create a naturally blended feel between branded (paid) content and standard user-generated content. The ads are expected to hit the market in early 2014.
Mashable Awards Honor the ‘Best in Marketing’
Last night, Mashable celebrated the best and most creative work in digital marketing at its inaugural Mashies Awards ceremony. We were incredibly honored to take home the award for ‘Best Digital Agency,’ and humbled to be recognized among winning brands such as Lowe’s, Coca-Cola, Citi Bike and PBS. Congratulations to our entire team on this distinction – and a special thank you to our clients for their continued partnership.
Browse more headlines from the 360i blog:
- 7 Startups Featured in 360iU’s New Technology Lab
- What to Expect from Google’s Rumored Third-Party Cookie-Killer
- 10 Key Learnings From Social Data Week 2013
Cover photo via USA Today