Following weeks of rumors, Twitter has announced Mute for iPhone, Android and Twitter.com users. The new feature will allow people to silence other users’ activity (tweets, re-tweets, etc.) from their timeline. To learn more, read “What Marketers Should Know about Twitter’s Mute Button.” Keep reading for more of the week’s top stories in marketing.
AirBnB Launches Experiences, Global Campaign
AirBnB, the popular lodging alternative website and service, has just announced “AirBnB Experiences,” which offer offline activities – such as biking or cooking – in select cities including San Francisco and Paris. At the same time, the company has just launched its first global campaign in digital with commercials on YouTube and initiatives on Facebook and Twitter.
Pinterest-Inspired TV Series Comes to FYI Network
FYI Network and Pinterest are partnering to launch a new home design series called “We’re Moving In.” The new show will follow a group of housemates that use the pinning platform as a source of inspiration to design their home. By using the engaged Pinterest community, FYI is highlighting the creative aspect of the channel as well as its practical use. In related news, Pinterest unveiled its next phase of Promoted Pins with several launch partners, including 360i client Kraft Foods.
Oscar Mayer Asks Fans to Make Michael Bacon More Famous than His Brother
Oscar Mayer has partnered with 360i to promote two “unsung” bacons of the world – Turkey and Michael – by pulling them out of the shadows and into the limelight for the first time ever. The “Unsung Bacon” campaign centers around Oscar Mayer’s quest to get Emmy-Award-winning composer Michael Bacon the most Twitter followers in the Bacon family. Read more about the effort, and follow Michael (@michaelbacon36) on Twitter.
In the midst of the chaos that the yearly “Upfronts” can bring for media folks, National Geographic opted to make light of it all by launching the @NatGeoUpfront Twitter handle. To provide comic relief to media buyers (and win attention), the trade campaign involved @NatGeoUpfront sending hilarious promoted tweets to people in media circles. Read more in Digiday.
— NatGeo Upfront (@NatGeoUpfront) May 7, 2014
WhatsApplebee’s Brings Diners Together with New App
Restaurant chain Applebee’s has hopped onto the anonymous messaging bandwagon with its new chat app, aptly titled “WhatsApplebee’s.” The app allows restaurant-goers to strike up conversations with other diners anonymously. Using iPhone location services, the app tracks people inside the restaurant and gives them the opportunity to send messages to one another as they dine.
Yahoo searches for José Mourinho’s #Special1s
With the World Cup quickly approaching, Yahoo is offering fans a chance to win a training session hosted by Chelsea manager, José Mourinho. Fans can submit a video via Flickr, Twitter, Instagram, YouTube or Vine using the hashtag #Special1s.
Browse more headlines from the 360i Blog:
- Yahoo Introduces Image-Rich Native Ads in Mobile
- Google Touts Success Following +Post Ads Beta Launch
- What Marketers Need to Know about Twitter’s Mute Button
- Facebook Unveils Powerful Audience Insights Tool
- Oscar Mayer Champions Unsung Bacons in New Campaign
- What the NFL Draft Can Teach Us about Digital Marketing Strategy
- 360i & Oreo Win Gold Pencil at the 2014 One Show