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What’s Buzzing: World Cup Mania, Facebook’s Video Rankings & More

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This week, 360i hosted a few of our favorite artists, entrepreneurs & digital influencers for the Word of Mouth Marketing Association’s (WOMMA) latest #WineWednesday event. Meagan Cignoli, Katie Rodgers and Dallas Shaw shared their personal journeys and social media successes with Rebecca McCuiston, our SVP of Influencer Marketing, and audience of more than 100. Of course, we had to capture the moment on 360i’s Instagram.

World Cup mania also continues to take hold of the 360i offices. With or without permission from U.S. coach Jurgen Klinsmann, we gathered to watch the U.S. play Germany and celebrated with appropriate patriotism. Read on for more of what had us buzzing this week.

Beyond The Bite: Fans Care About Fútbol
We weren’t the only ones getting into the World Cup this week – plenty of brands jumped into the conversation around Uruguayan player Luiz Suarez’ memorable chomp of an Italian defender’s shoulder. But while it seemed like everyone was talking about this incident, which has been mentioned more than 339,000 times, it seems fans may appreciate the happy moments of the World Cup even more. Twitter data indicates that U.S. player Clint Dempsey’s goal against Portugal last weekend alone generated more than 300,000 tweets per minute. Similar results were seen as fans shared messages of excitement and support as their teams scored or made shots on goal. Even though brands and marketers continue to comment on the odd and shocking moments of the World Cup, it may be worth celebrating the memorable moments of just plain old good fútbol too.


Facebook Adjusts Video Rankings in News Feed
According to Facebook, video views on the platform have doubled in the past 6 months, and they’re paying attention to how users are reacting. Their latest News Feed update will take into account new metrics to judge a video’s News Feed ranking, including whether users actually watch videos and for how long. This move goes hand-in-hand with the recently improved metrics for videos within Facebook Insights, which will help brands stay on the pulse of which videos are capturing the attention of users consequently performing better in the News Feed.

 
Teen Flight From Facebook May Just Be Hype
In other Facebook news, a new report from Forrester claims that Facebook is the most popular social media platform among teens in the U.S. The results counter recent concerns about teen flight from Facebook, which appear to have been exaggerated. In fact, the Forrester poll showed that more than 75% of online teens use Facebook and that the platform has the most “hyperusers,” who claim to be on it “all the time.”

More Brand Friendly Features Could Be Coming to Snapchat
In other platform news, Snapchat appears to be testing additional features that could lure more brands to the mobile app. A Vice logo watermark was spotted on Snapchat photos shared from Cannes, and has led to rumors that the app is developing customizable photo filters that would allow brands to apply their logos to the snaps they send out to users. Paired with the recently launched Our Story feature, brands could potentially build a strong presence on the platform associated with sponsored or owned events.

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Cover Photo via CinnamonToastCrunch