August 3, 2009 10:14 am

360i’s WOMMA Webinar on Social Marketing & Word of Mouth Programs

Last week, Sarah Hofstetter – our VP of Emerging Media & Client Strategy – led a WOMMA webinar that centered on how marketers can integrate social marketing into word of mouth programs.

If a brand is determined by what people say when you’re not in the room – and the social web presents a new and bigger room – how can marketers approach consumer conversations happening continuously online? Drawing on strategies from our Social Marketing Playbook, Sarah recommends getting beyond the “checklist approach” to social media in order to craft your brand’s game plan for success.

In case you missed the presentation, you can view it below or via SlideShare. As always, feel free to send any follow-up questions or general feedback to @pezmeister1 or @360i, or email us at editor@360i.com.

How to Weave Social Marketing into Word of Mouth Programs

View more presentations from Womma Word of mouth marketing.

sarah hofstetter, social marketing, Social Media, WOMMA, word of mouth
Filed under: Social Media

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As noted by presenter Sarah Hofstetter, this webinar is like the Cliff notes to the in depth and Comprehensive Social Media Playbook that 360i is giving away. If you are trying to get your company to come to bat with Social Media but you don’t know where to start or think it’s out of your budget range, think again. This is like a SportsCenter pre-game mashup with commentary, real campaign examples, and enough info to get your team ready to play ball like the Pro’s. With all the tips,tricks,and highlights for you to train,plan,get a fan base,play ball, and get your team to the World Series. Oh, and it’s done without the Social Media “steroid” jargon! Win Win!

Comment by Theresa Beffa @Tbeffs — August 5, 2009 @ 6:26 pm