Facebook Sponsored Stories – What the New Ad Format Means for Marketers & Consumers [REPORT]

Facebook now allows marketers to promote consumers’ interactions with their brands and locations through a new ad format they call Sponsored Stories. This should be appealing for many marketers, but Facebook needs to address certain privacy concerns if it wants to fully win over consumers.

In our latest report, we explain Facebook’s new Sponsored Stories ad offering and outline some of the benefits and concerns for both marketers and consumers. Our high-level recommendation is that marketers consider Sponsored Stories as a potential supplement to their existing or planned marketing programs on Facebook – meaning that all the best practices for running both ad campaigns and branded communities remain in place.

Read and download the full POV on Facebook’s Sponsored Stories to learn more about what the format means for marketers and consumers.

360i POV on Facebook Sponsored Stories

What do you make of the new ad format? Send us a tweet or drop us a line in the comments below.