360i Social Marketing Playbook
Click here to download the Social Marketing Playbook»
Marketing used to be different – a lot different. Today, brands are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways.
To help guide marketers during this exciting time of transition, we’ve published the Social Marketing Playbook. Our comprehensive strategic report aims to help marketers evaluate the opportunities available, determine which ones are best for their brands and develop a strategy following best practices for achieving success in social media.
The goals of the Playbook are to:
In addition to leveraging the insights from contributors to this blog such as David Berkowitz, Sienna Farris, Shankar Gupta, Lara Hejtmanek, Katie Perry and Orli Sharaby, the Playbook also includes guest commentary by industry luminaries Randall Rothenberg (CEO of the IAB), Pete Cashmore (CEO of Mashable.com), Jeremiah Owyang (Blogger at Web-Strategist.com), Jeff Pulver, (Founder of Pulver.com and Producer of The 140 Character Conference) and Greg Galant (CEO of Sawhorse Media and Creator of the Shorty Awards).
In vein with the interactive nature of social marketing, we invite you to leave questions, comments and other feedback right here on our blog, or leave us a note @360i or on Facebook.
CONTEST: 360i is giving away 10 hard-bound copies of the Social Marketing Playbook during the month of July. To enter the drawing, take our quiz and enter your email into the “Your Name” field at the beginning of the quiz (your email will only be used to contact you if you win). Good luck!
Very nice David and all…. seems the big challenge ahead is going to be the…”Encourage thinking of social marketing as an opportunity to have a continuous, valuable exchange with customers”…. Marketers are lowering the megaphones but still very uncomfortable with actually interacting much less the continuous exchange…. the good leaders will make this happen and those companies will prosper…. Look forward to helping with that exchange.
Very thorough and comprehensive. Nice to see all this info in one place.
Russ Josephs
Senior Researcher, eMarketer
http://twitter.com/eMarketer
Packed with good information, very comprehensive, a well-done effort, and good read.
Very good resource. Thanks so much for developing and posting.
Thank you for compiling this information and putting it into
Hey, technical problem. What you are promoting is NOT Social Marketing. It is Social Media Marketing. Social Marketing is the use of marketing techniques to bring about behavior change, such as healthy lifestyles. It’s a recognized academic discipline that has nothing to do with social media (except to the extent that social media is one of the tools that can be used). You can check a good definition of social marketing on Wikipedia: http://en.wikipedia.org/wiki/Social_marketing
(But hey, nice book on social media marketing!)
Thank you for making this playbook, so informative and easily printed and shared!
clear, crisp and relevant. very useful.
Hi Wayne. Thanks for bringing this up. While many people do refer to it as “social media marketing,” we thought that the term “social marketing” was a more appropriate term for this Playbook because it implies that this form of marketing is social – or fluid, changing, dynamic, relationship-based and multi-directional. Like many things in a dictionary, we think the term “social marketing” can have more than one meaning and that this should be one of them. Regardless of what someone calls it, I think we’re all on the same page in thinking of this form of marketing as something that involves engagement and value exchange with online communities and is driven by open communication between brands and consumers.
Thank you for making this freely available.
Thank you for the excellent information. This presents a very thoughtful, disciplined approach to new media marketing.
Good information on Social Media Marketing. Great to have in one easy to read e-booklet.
Thanks
Steve
for all your live events} http://resourcema.com
follow me on twitter} http://twitter.com/resourcema
Umm, where is the HTML/online version? Publishing content is pretty old school and really is not effective at all if you want it to go viral. I am sure you would get a lot more back links and social bookmarks as well if you had a HTML version.
You might have addressed this before releasing it. I would consider adding this concept in in the next version. Never try to push content viral in a PDF format, LOL.
A very comprehensive and well researched book. Learned so much more about social marketing from a single source. Thanks for the valuable information.
-Coaching for Success and Prosperity
This is awesome!
Excellent! Three cheers for creating such a fine resource. A very concise guide on such an exhaustive subject.
Enter your personal information to the left, or sign in with your Facebook account by clicking the button below.
