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	<title>Comments on: Social Marketing Playbook, Published by 360i</title>
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	<link>http://blog.360i.com/social-media/playbook</link>
	<description>Digital Marketing &#38; Social Media Blog</description>
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		<title>By: Kevin Warhus</title>
		<link>http://blog.360i.com/social-media/playbook/comment-page-1#comment-104161</link>
		<dc:creator>Kevin Warhus</dc:creator>
		<pubDate>Fri, 08 Apr 2011 23:40:20 +0000</pubDate>
		<guid isPermaLink="false">http://blog.360i.com/?p=1800#comment-104161</guid>
		<description>very helpful. Thanks for the great download. I will definitely use this to help my business this year! I am excited to see how social media is changing business to be a much more personal and interactive platform. Much appreciated!</description>
		<content:encoded><![CDATA[<p>very helpful. Thanks for the great download. I will definitely use this to help my business this year! I am excited to see how social media is changing business to be a much more personal and interactive platform. Much appreciated!</p>
]]></content:encoded>
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	<item>
		<title>By: thebesthandphone</title>
		<link>http://blog.360i.com/social-media/playbook/comment-page-1#comment-97812</link>
		<dc:creator>thebesthandphone</dc:creator>
		<pubDate>Fri, 25 Feb 2011 08:29:31 +0000</pubDate>
		<guid isPermaLink="false">http://blog.360i.com/?p=1800#comment-97812</guid>
		<description>Very thorough and comprehensive. Nice to see all this info in one place.</description>
		<content:encoded><![CDATA[<p>Very thorough and comprehensive. Nice to see all this info in one place.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: listycake</title>
		<link>http://blog.360i.com/social-media/playbook/comment-page-1#comment-97806</link>
		<dc:creator>listycake</dc:creator>
		<pubDate>Fri, 25 Feb 2011 07:21:12 +0000</pubDate>
		<guid isPermaLink="false">http://blog.360i.com/?p=1800#comment-97806</guid>
		<description>Thank you for making this playbook, so informative and easily printed and shared!</description>
		<content:encoded><![CDATA[<p>Thank you for making this playbook, so informative and easily printed and shared!</p>
]]></content:encoded>
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	<item>
		<title>By: thebesthandphone</title>
		<link>http://blog.360i.com/social-media/playbook/comment-page-1#comment-97805</link>
		<dc:creator>thebesthandphone</dc:creator>
		<pubDate>Fri, 25 Feb 2011 07:20:33 +0000</pubDate>
		<guid isPermaLink="false">http://blog.360i.com/?p=1800#comment-97805</guid>
		<description>Thank you for the excellent information. This presents a very thoughtful, disciplined approach to new media marketing.</description>
		<content:encoded><![CDATA[<p>Thank you for the excellent information. This presents a very thoughtful, disciplined approach to new media marketing.</p>
]]></content:encoded>
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	<item>
		<title>By: Communications Forum</title>
		<link>http://blog.360i.com/social-media/playbook/comment-page-1#comment-96098</link>
		<dc:creator>Communications Forum</dc:creator>
		<pubDate>Thu, 10 Feb 2011 17:15:47 +0000</pubDate>
		<guid isPermaLink="false">http://blog.360i.com/?p=1800#comment-96098</guid>
		<description>Awesome information in the download. Thanks for the material and keep up the good work!</description>
		<content:encoded><![CDATA[<p>Awesome information in the download. Thanks for the material and keep up the good work!</p>
]]></content:encoded>
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	<item>
		<title>By: Tom Miles the Albuquerque Social Media guy</title>
		<link>http://blog.360i.com/social-media/playbook/comment-page-1#comment-82131</link>
		<dc:creator>Tom Miles the Albuquerque Social Media guy</dc:creator>
		<pubDate>Tue, 14 Sep 2010 00:16:33 +0000</pubDate>
		<guid isPermaLink="false">http://blog.360i.com/?p=1800#comment-82131</guid>
		<description>I&#039;m finding that a significant factor in many of my engagements is the lack of a well defined business plan or strategy. Once I can support them in creating one, the social media marketing just starts to fall into place.</description>
		<content:encoded><![CDATA[<p>I&#8217;m finding that a significant factor in many of my engagements is the lack of a well defined business plan or strategy. Once I can support them in creating one, the social media marketing just starts to fall into place.</p>
]]></content:encoded>
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		<title>By: Jonathan Nicholas</title>
		<link>http://blog.360i.com/social-media/playbook/comment-page-1#comment-989</link>
		<dc:creator>Jonathan Nicholas</dc:creator>
		<pubDate>Fri, 26 Jun 2009 15:02:57 +0000</pubDate>
		<guid isPermaLink="false">http://blog.360i.com/?p=1800#comment-989</guid>
		<description>Excellent!  Three cheers for creating such a fine resource.  A very concise guide on such an exhaustive subject.</description>
		<content:encoded><![CDATA[<p>Excellent!  Three cheers for creating such a fine resource.  A very concise guide on such an exhaustive subject.</p>
]]></content:encoded>
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	<item>
		<title>By: esteban</title>
		<link>http://blog.360i.com/social-media/playbook/comment-page-1#comment-741</link>
		<dc:creator>esteban</dc:creator>
		<pubDate>Mon, 15 Jun 2009 17:43:30 +0000</pubDate>
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		<description>This is awesome!</description>
		<content:encoded><![CDATA[<p>This is awesome!</p>
]]></content:encoded>
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	<item>
		<title>By: Mariano Jauco</title>
		<link>http://blog.360i.com/social-media/playbook/comment-page-1#comment-676</link>
		<dc:creator>Mariano Jauco</dc:creator>
		<pubDate>Fri, 12 Jun 2009 02:16:43 +0000</pubDate>
		<guid isPermaLink="false">http://blog.360i.com/?p=1800#comment-676</guid>
		<description>A very comprehensive and well researched book. Learned so much more about social marketing from a single source. Thanks for the valuable information.
-Coaching for Success and Prosperity</description>
		<content:encoded><![CDATA[<p>A very comprehensive and well researched book. Learned so much more about social marketing from a single source. Thanks for the valuable information.<br />
-Coaching for Success and Prosperity</p>
]]></content:encoded>
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	<item>
		<title>By: Jaan Kanellis</title>
		<link>http://blog.360i.com/social-media/playbook/comment-page-1#comment-672</link>
		<dc:creator>Jaan Kanellis</dc:creator>
		<pubDate>Thu, 11 Jun 2009 21:10:15 +0000</pubDate>
		<guid isPermaLink="false">http://blog.360i.com/?p=1800#comment-672</guid>
		<description>Umm, where is the HTML/online version?  Publishing content is pretty old school and really is not effective at all if you want it to go viral.  I am sure you would get a lot more back links and social bookmarks as well if you had a HTML version.

You might have addressed this before releasing it.  I would consider adding this concept in in the next version.  Never try to push content viral in a PDF format, LOL.</description>
		<content:encoded><![CDATA[<p>Umm, where is the HTML/online version?  Publishing content is pretty old school and really is not effective at all if you want it to go viral.  I am sure you would get a lot more back links and social bookmarks as well if you had a HTML version.</p>
<p>You might have addressed this before releasing it.  I would consider adding this concept in in the next version.  Never try to push content viral in a PDF format, LOL.</p>
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