Comments on: 360i Publishes Social Marketing Playbook http://blog.360i.com/social-media/playbook Digital Marketing & Social Media Blog Sat, 03 Jul 2010 14:03:50 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Jonathan Nicholas http://blog.360i.com/social-media/playbook/comment-page-1#comment-989 Jonathan Nicholas Fri, 26 Jun 2009 15:02:57 +0000 http://blog.360i.com/?p=1800#comment-989 Excellent! Three cheers for creating such a fine resource. A very concise guide on such an exhaustive subject. Excellent! Three cheers for creating such a fine resource. A very concise guide on such an exhaustive subject.

]]> By: esteban http://blog.360i.com/social-media/playbook/comment-page-1#comment-741 esteban Mon, 15 Jun 2009 17:43:30 +0000 http://blog.360i.com/?p=1800#comment-741 This is awesome! This is awesome!

]]> By: Mariano Jauco http://blog.360i.com/social-media/playbook/comment-page-1#comment-676 Mariano Jauco Fri, 12 Jun 2009 02:16:43 +0000 http://blog.360i.com/?p=1800#comment-676 A very comprehensive and well researched book. Learned so much more about social marketing from a single source. Thanks for the valuable information. -Coaching for Success and Prosperity A very comprehensive and well researched book. Learned so much more about social marketing from a single source. Thanks for the valuable information.
-Coaching for Success and Prosperity

]]> By: Jaan Kanellis http://blog.360i.com/social-media/playbook/comment-page-1#comment-672 Jaan Kanellis Thu, 11 Jun 2009 21:10:15 +0000 http://blog.360i.com/?p=1800#comment-672 Umm, where is the HTML/online version? Publishing content is pretty old school and really is not effective at all if you want it to go viral. I am sure you would get a lot more back links and social bookmarks as well if you had a HTML version. You might have addressed this before releasing it. I would consider adding this concept in in the next version. Never try to push content viral in a PDF format, LOL. Umm, where is the HTML/online version? Publishing content is pretty old school and really is not effective at all if you want it to go viral. I am sure you would get a lot more back links and social bookmarks as well if you had a HTML version.

You might have addressed this before releasing it. I would consider adding this concept in in the next version. Never try to push content viral in a PDF format, LOL.

]]> By: Steve Brown http://blog.360i.com/social-media/playbook/comment-page-1#comment-669 Steve Brown Thu, 11 Jun 2009 19:07:23 +0000 http://blog.360i.com/?p=1800#comment-669 Good information on <b>Social Media Marketing</b>. Great to have in one easy to read e-booklet. Thanks Steve for all your live events} http://resourcema.com follow me on twitter} http://twitter.com/resourcema Good information on Social Media Marketing. Great to have in one easy to read e-booklet.
Thanks
Steve

for all your live events} http://resourcema.com
follow me on twitter} http://twitter.com/resourcema

]]> By: Mary Paoli http://blog.360i.com/social-media/playbook/comment-page-1#comment-660 Mary Paoli Thu, 11 Jun 2009 06:14:18 +0000 http://blog.360i.com/?p=1800#comment-660 Thank you for the excellent information. This presents a very thoughtful, disciplined approach to new media marketing. Thank you for the excellent information. This presents a very thoughtful, disciplined approach to new media marketing.

]]> By: Brian King http://blog.360i.com/social-media/playbook/comment-page-1#comment-654 Brian King Wed, 10 Jun 2009 20:20:22 +0000 http://blog.360i.com/?p=1800#comment-654 Thank you for making this freely available. Thank you for making this freely available.

]]> By: Amanda at 360i http://blog.360i.com/social-media/playbook/comment-page-1#comment-653 Amanda at 360i Wed, 10 Jun 2009 19:56:28 +0000 http://blog.360i.com/?p=1800#comment-653 Hi Wayne. Thanks for bringing this up. While many people do refer to it as “social media marketing,” we thought that the term “social marketing” was a more appropriate term for this Playbook because it implies that this form of marketing is social – or fluid, changing, dynamic, relationship-based and multi-directional. Like many things in a dictionary, we think the term “social marketing” can have more than one meaning and that this should be one of them. Regardless of what someone calls it, I think we’re all on the same page in thinking of this form of marketing as something that involves engagement and value exchange with online communities and is driven by open communication between brands and consumers. Hi Wayne. Thanks for bringing this up. While many people do refer to it as “social media marketing,” we thought that the term “social marketing” was a more appropriate term for this Playbook because it implies that this form of marketing is social – or fluid, changing, dynamic, relationship-based and multi-directional. Like many things in a dictionary, we think the term “social marketing” can have more than one meaning and that this should be one of them. Regardless of what someone calls it, I think we’re all on the same page in thinking of this form of marketing as something that involves engagement and value exchange with online communities and is driven by open communication between brands and consumers.

]]> By: tara greco http://blog.360i.com/social-media/playbook/comment-page-1#comment-649 tara greco Wed, 10 Jun 2009 17:32:29 +0000 http://blog.360i.com/?p=1800#comment-649 clear, crisp and relevant. very useful. clear, crisp and relevant. very useful.

]]> By: Raven Howard http://blog.360i.com/social-media/playbook/comment-page-1#comment-648 Raven Howard Wed, 10 Jun 2009 16:51:27 +0000 http://blog.360i.com/?p=1800#comment-648 Thank you for making this playbook, so informative and easily printed and shared! Thank you for making this playbook, so informative and easily printed and shared!

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