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Category Archives for Startup News

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Viggle-GetGlue Deal Pushes Social TV Forward

Two of the leading social TV apps, GetGlue and Viggle, are now one after a surprise merger announced yesterday. Viggle Inc. acquired its fellow social TV check-in and loyalty app with $25 million in cash, plus 48.3 in million shares, according to TechCrunch. For now, both apps will retain their names and brand identities. The […]

5 Video Platforms to Watch — Startup Outlook Issue 6

The sixth edition of our Startup Outlook report is all about video and the emerging platforms that are changing the game for brands and people alike. This month’s issue profiles five companies – Broadcast for Friends from Ustream, SundaySky, Tout, Viddy and VideoGenie – through the lens of 360i’s Startup Scorecard. We created this scoring […]

Meet Swaag, the Lifestyle App that Builds Community from Self-Expression

For many people, social media is a primary outlet for self-expression. We share photos with friends on Instagram, check in our favorite bars on Foursquare and “pin” products we love on Pinterest. Technology has forever altered the way we both define and communicate “lifestyle.” In vein with this trend, Swaag is a new startup launched […]

Startup Outlook Issue 5 — The Shopping Edition

This month’s Startup Outlook report focuses on the emerging platforms that are changing the way brands and consumers connect both digitally and in-store. Social commerce, mobile commerce, crowdsourcing and SEO all play a part in this transformation, and provide the basis for this month’s featured companies: BloomReach, Quirky, Shopkick, Swirl and Wrapp. [Editor’s Note: To […]

3 Minutes with Wrapp: Is ‘Friend-to-Friend Marketing’ the Next Big Thing?

Wrapp is a social gifting platform that drives in-store traffic and sales for retailers and brands through something it calls “friend-to-friend marketing.” The concept is simple: give people the chance to enhance their everyday communications with friends by adding free (or paid) gift cards to their messaging. All users need to do is sign into […]