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Tag Archives for 360° Video

Dispatch from SXSW: The Need for Impactful Entertainment Experiences

We are living in a world where entertainment is omnipresent. Cable networks, streaming services, gaming devices and even social platforms are constantly vying for people’s attention. This continual bombardment of content makes it difficult for entertainment brands to break through and capture the attention of current and potential viewers. The scene at this year’s SXSW […]

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2016 Social Media Year in Review

2016 was a transitional year politically, socially and digitally. With the world turning to social media to learn more about current events and have their voice heard, the industry met user demands with a balance of updates that are essential (to inform, amplify, and guide users through the path-to-purchase) and entertaining (updates that bring joy […]

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The State of VR: Summer 2016

Those of us in the advertising and marketing communities are expected to keep our finger on the pulse of what’s new and what’s next in technology. Tech fads come and go every few months and it’s rare that any one of them ever leaves a long lasting impact on the industry at large. With regards […]

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The Quarterly Social Media Cheat Sheet: A Guide to Today’s Platforms

From minor creative enhancements to platform-changing algorithms, Q1 2016 brought new marketing potential to the social landscape. In 2015, we saw updates to social platforms that dramatically changed social for both users and marketers. In Q1 of 2016, the social platforms ironed out significant updates to Facebook Messenger, Live Video and 360-degree video based on […]

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OREO Introduces Mysterious Wonder Vault with Pop-Up & 360-Degree Video

OREO (client) is well-known for its innovative product extensions – S’mores, Red Velvet and more – that have generated buzz and sales for the brand for years. This past January, the popular cookie introduced fans to the OREO Wonder Vault – the whimsical home of all past, present and future OREO flavor innovations, and the […]

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