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Tag Archives for ad targeting

What’s Buzzing: Weather-Based Ads, Catalog Remixes & More

This week, leading social media platforms Facebook and Twitter added to World Cup excitement by unveiling some timely new features for users. Facebook developed a ‘Trending World Cup” section where fans can catch up on the action without leaving the platform, and Twitter introduced a World Cup timeline and Starter Kits to allow fans to […]

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360i Report on Social Graph Ad Targeting

Social graph ad targeting is a way for marketers to target consumers based on who they’re connected to within online social networks. Marketers often run campaigns that target consumers based on their age and gender (demographic), where they live or happen to be at the moment (geographic), what they’re viewing on a Web page (contextual), […]

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The Social Graph Ad Targeting Buyer’s Guide

David Berkowitz has ten questions advertisers should ask when incorporating social graph targeting into their campaigns  (image via IMDb). The “what’s next” in ad targeting is well upon us: targeting consumers based on their social graphs. If you’re an advertiser or you represent one, you may have tried targeting consumers based on when they were […]

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The Chutzpah of Facebook’s ‘Jewdar’

I swore I wasn’t going to write about Facebook again this week. Then a Facebook ad started up with the name-calling again. It wasn’t a bad name, or inaccurate, but such ads do have a knack for getting noticed. From the responses to last week’s column, people really don’t like getting called fat on Facebook […]

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