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Tag Archives for AdAge

More Twitter Talk: Where There’s House Advertising, There’s Fire?

Experts are having a whale of a time guessing how Twitter will monetize itself (Image via JustPete). Will all that twitters soon be gold? Last night, social media hotshot Twitter began rolling out house ads to its homepages. The text ads, written in the form of pithy (no surprise there) dictionary entries, currently promote the […]

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360i on How to Brace for the Facebook Page Redesign

Even the Boss will have to make some adjustments to his Facebook fan page. Image by matthewsim via Flickr. Are you ready for the Facebook facelift? David Berkowitz, Director of Emerging Media & Client Strategy at 360i, shares some important advice for marketers on AdAge’s Digital Next blog. Here’s an excerpt: Facebook is planning to […]

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What Yahoo!’s New Display Targeting Options Mean for Marketers

Will Yahoo!’s new targeting features hit the sweet spot for digital marketers? (By clevercupcakes via Flickr) Marketers are increasingly tying their search and display together and, by looking closely at attribution reports, gaining better clarity into how search and display work together to drive sales. This week, Yahoo! announced that they will offer “search retargeting” […]

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