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Tag Archives for AdExchanger

360i CEO Jared Belsky Featured in ‘AdExchanger Talks’ Podcast

360i CEO Jared Belsky recently sat down with AdExchanger executive editor Zach Rodgers to discuss his career, his unique perspective on the current state of digital marketing, and his debut book—“The Great Client Partner”—coming out later this month. Their conversation was recorded for the latest episode of AdExchanger Talks, a weekly podcast from the eponymous […]

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Bid Caching: Breaking Down the Facts

Is bid caching beneficial or deceiving as a programmatic auction technique? Over the last few weeks, the digital advertising industry – from ad trades to exchanges and supply-side platforms (SSPs) – has been deliberating this previously unknown practice. The catalyst? An article published by AdExchanger calling out the SSP Index Exchange (IX) for bid caching. […]

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