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What to Expect from Google’s Rumored Third-Party Cookie-Killer

For years, the major players in online media have been seeking to improve the accuracy of their online tracking while at the same time aiming to solve user privacy-related issues. In the past month, Google in particular has seemingly taken some major steps toward meeting these objectives. Here’s a brief overview of the developments: On […]

Posted in Media Planning & Buying, Search Marketing | Also tagged , Comments Off on What to Expect from Google’s Rumored Third-Party Cookie-Killer