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Tag Archives for Adometry

Measuring Cross-Channel Media with Multi-Touch Attribution Model

For many advertisers there exists a discrepancy between how they measure media and how consumers actually experience it. Media measurement is often viewed in a silo by channel, an approach which fails to account for cross-channel effects. But, consumers experience media holistically, and their behavior is influenced by the integrated sum of touchpoints across all […]

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Google Grabs Adometry to Solve Attribution Puzzle

Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers measure the overall performance of their online cross-channel marketing efforts. In a Google+ post, the online media giant stated that bringing Adometry into the fold will beef up the […]

Posted in Media Planning & Buying, Search Marketing | Also tagged , , , , Comments Off on Google Grabs Adometry to Solve Attribution Puzzle