This week Google rolled out a new remarketing service, Nielsen released an interesting study on how Americans are consuming television media and Time listed ten tech trends to watch in 2010. Check out our full recaps below — and don’t forget to follow our #findajobfriday tweets on Twitter to learn about exciting career opportunities at 360i.

Google Rolls Out Remarketing to AdWords Customers

On Thursday Google launched its new ad retargeting service, which allows marketers to advertise specifically to customers who have already been on their Web site and expressed an interest in their products or services. The new remarketing offering has been in beta for about a month, but was just rolled out to all AdWords customers this week. Current AdWords customers can now target both text-based and display advertising across the Google Content Network to their past Web site visitors, as well as users who visited their YouTube brand channel or clicked a YouTube home page ad.

To further explain how retargeting can be utilized to reengage prospective customers and drive increased conversions, Google offered this example:

Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as they subsequently browse sites in the Google Content Network.

Also this week, the NAI released a study (PDF) that found that behaviorally targeted ads, including remarketing, are twice as effective as non-targeted online ads.

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Image via CrunchBase

Let’s agree right away that YouTube’s Sponsored Video isn’t the next Google Killer.

It’s not even the next Yahoo killer, even though comScore recently reported that YouTube is now the second largest search engine. Fittingly, around the time that the comScore news broke, Google publicly launched search-triggered Sponsored Video ads on YouTube. Does this mean marketers need to consider YouTube over Yahoo and Microsoft?

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Last week, Google and MySpace both announced major new advertising offerings that will be especially useful for small businesses. Though neither are search-related, both cater to search marketers in different ways.

First, MySpace came out with  MyAds, its self-service display advertising platform. For a few days, it was the only major self-service display offering by a publisher (then Google ruined the fun). MySpace has about 30 templates to choose from, and almost all are designed for artists or bands to promote tours or album releases. MyAds works entirely on a cost-per-click basis, and I’d be surprised if many artists — especially those without major record labels promoting them — would know how much a click to their site is worth.

Ads don’t need to be all about music though. Anyone can create an ad; I managed to do so, though it may be  one of the ugliest ads ever created (its 0.04% click-through rate means you can get five people to click anything). Many marketers will have more success than me — namely, marketers who know how much a click is worth and understand the messaging that works to drive clicks and conversions.

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