Google made headlines at the onset of Advertising Week with the launch of Customer Match for AdWords campaigns running across Search, YouTube and Gmail. The launch…
While Quality Score is a key component of Ad Rank that can impact position, price and even ad extensions, advertisers have generally had only a vague…
Media Planning & Buying• Search Marketing
Google Grabs Adometry to Solve Attribution Puzzle
May 8, 2014Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers…
Google announced this week that all existing Product Listing Ads (PLA) campaigns will transition to Shopping campaigns in August. Initially launched in Beta in Q4 2013,…
Google has announced that they are making a change to Ad Rank, the formula that determines the order in which ads appear on a search engine…
Today, Google has made an announcement that could bring us a step closer to understanding the full value of paid search across devices. Google is unveiling…
Search Marketing
Google’s Quality Score Update Highlights the Need for Greater Transparency
July 29, 2013Understanding Google Quality Score has been thought of as the Holy Grail of search engine marketing. In simple terms, Quality Score can be defined as a…
Mobile Marketing• Search Marketing
Report: What Google’s Enhanced Campaigns Mean for Marketers
February 6, 2013Google has announced an update to its advertising model that will formally usher all of its advertisers into the mobile era. The new Enhanced Campaigns will…
Reports & Whitepapers• Social Media
Google+ Brand Pages & Beyond — A Whitepaper from 360i
November 8, 2011Google announced yesterday its long awaited Brand Page opportunity for marketers. This addition to Google’s suite of products and solutions for marketers is unlike anything previously…