Tag Archives for AdWords
Google Customer Match: One Step Closer to Consumer-Based Targeting
Google made headlines at the onset of Advertising Week with the launch of Customer Match for AdWords campaigns running across Search, YouTube and Gmail. The launch marks the first time that Google will allow advertisers to target audiences based on first-party CRM data and aligns with tools like Custom Audiences, which have led to big […]
Posted in Search Marketing
Also tagged Customer Match, Gmail, Google, RLSAs, YouTube
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Google Settles the (Quality) Score with New Whitepaper
While Quality Score is a key component of Ad Rank that can impact position, price and even ad extensions, advertisers have generally had only a vague understanding of how it works. Google recently released a guide to Quality Score and how to best use it when optimizing an account, along with an updated video on […]
Posted in Search Marketing
Also tagged Digital Nervous System, DNS, google+, Hal Varian, Quality Score
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