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Digital Marketing & Social Media Blog

Tag Archives for AdWords

Google Settles the (Quality) Score with New Whitepaper

While Quality Score is a key component of Ad Rank that can impact position, price and even ad extensions, advertisers have generally had only a vague understanding of how it works. Google recently released a guide to Quality Score and how to best use it when optimizing an account, along with an updated video on ...

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Google Grabs Adometry to Solve Attribution Puzzle

Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers measure the overall performance of their online cross-channel marketing efforts. In a Google+ post, the online media giant stated that bringing Adometry into the fold will beef up the ...

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Google: PLAs Will Soon Become Shopping Campaigns

Google announced this week that all existing Product Listing Ads (PLA) campaigns will transition to Shopping campaigns in August. Initially launched in Beta in Q4 2013, Google has recently made Shopping campaigns available to all advertisers as well as extended API development support. Shopping campaigns were designed by Google to help streamline campaign management through ...

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Google Continues AdWords Evolution with Changes to Ad Rank

Google has announced that they are making a change to Ad Rank, the formula that determines the order in which ads appear on a search engine results page. Previously, Ad Rank was determined by two factors: Quality Score and Max CPC. Per this announcement, Google is throwing a third factor into the mix: expected impact ...

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Google Brings Cross-Device Conversion Tracking to Advertisers

Today, Google has made an announcement that could bring us a step closer to understanding the full value of paid search across devices. Google is unveiling a new metric, called Estimated Total Conversions, designed to give marketers more insight into how AdWords is driving conversions beyond the last click. Consumers are increasingly looking to technology ...

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