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Tag Archives for AdWords

Google Brings Cross-Device Conversion Tracking to Advertisers

Today, Google has made an announcement that could bring us a step closer to understanding the full value of paid search across devices. Google is unveiling a new metric, called Estimated Total Conversions, designed to give marketers more insight into how AdWords is driving conversions beyond the last click. Consumers are increasingly looking to technology […]

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Google’s Quality Score Update Highlights the Need for Greater Transparency

Understanding Google Quality Score has been thought of as the Holy Grail of search engine marketing. In simple terms, Quality Score can be defined as a measurement of how relevant a brand’s ads, keywords and landing page are to a searcher. More importantly, higher quality scores lead to lower prices and better ad positions. It is […]

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Report: What Google’s Enhanced Campaigns Mean for Marketers

Google has announced an update to its advertising model that will formally usher all of its advertisers into the mobile era. The new Enhanced Campaigns will bring mobile to the masses in a manner that will help resource-strapped small businesses, but will pose challenges for larger, more sophisticated search marketers in their perpetual quest for […]

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Google+ Brand Pages & Beyond — A Whitepaper from 360i

Google announced yesterday its long awaited Brand Page opportunity for marketers. This addition to Google’s suite of products and solutions for marketers is unlike anything previously available. Brand Pages are not like Facebook or Twitter because they have a direct impact on search engine optimization and paid media performance. And unlike other forms of SEO […]

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Google Alters Ad Copy with Extended Title Line [REPORT]

Google is actively modifying the appearance of ad copy within sponsored search results by extending the title portion of paid ads (through repositioning the first description line). While the combination of title and first description may sound subtle, it undoubtedly enhances the appearance of paid search placements, granting greater visibility to a marketer’s messages. The […]

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