Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Tag Archives for agency of the future

Real magic happens when a creative brief doesn’t (necessarily) result in an ad

In a new piece for The Drum’s “Opinion” section, 360i Chief Strategy Officer Raig Adolofo argues that the outdated nature of the creative brief holds agency pros back from greatness. He writes, “In this brave new advertising world, brands are built under ever-changing circumstances; every client needs a true business partner, and agencies need to […]

Posted in 360i News | Also tagged , Comments Off on Real magic happens when a creative brief doesn’t (necessarily) result in an ad

360i Chairman Outlines the Agency of the Future

Yesterday, 360i Chairman Bryan Wiener took the stage at the IAB Mixx Conference during Advertising Week 2016. Riffing on the conference’s theme of “Advertising’s New World Order” Wiener addressed the audience of agency and brand executives to outline his vision for the Agency of the Future. In case you missed it, you can watch his session above. He also shared […]

Posted in 360i News | Also tagged , , Comments Off on 360i Chairman Outlines the Agency of the Future

Where to Find 360i at Advertising Week

Next week, advertisers, marketers, agency folk, brand executives and more will convene in New York City’s Time Square for the 13th annual Advertising Week. The week will host leaders in the marketing and entertainment industries for programming designed to share their visions, passions and practices for the advertising industry. 360i will be out in full […]

Posted in 360i News | Also tagged , , , , Comments Off on Where to Find 360i at Advertising Week