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Tag Archives for amazon

What Marketers Can Learn From Amazon’s Black Friday Performance

Coming into Black Friday this year, expectations were somewhat grim. Retailers have been rapidly extending discounting season to include much of November and December, and there were concerns that consumers would be either overwhelmed with deals, or simply lose the urgency. These concerns didn’t prove accurate, as sales across Thanksgiving and Black Friday were up […]

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360i Launches Amazon Marketing Capability

Today, 360i is excited to announce our dedicated Amazon Marketing capability, designed to help brands capitalize on change in an increasingly Amazon-dominated world. 360i’s unique roots in brand strategy, discovery and e-commerce optimization position it to help brands harness opportunities to develop trusted personalized relationships both on and off Amazon. This includes but is not […]

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Amazon Spark: What Marketers Need to Know

Last week, Amazon launched Spark, a new product discovery feature, that aims to tap into consumer purchasing behaviors on social. Given recent improvements to conversion-focused features in the social space and Amazon’s role as an e-commerce giant, the announcement was met mostly with enthusiasm and some healthy skepticism by the industry media. But what does […]

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On-Demand Shopping Arrives with Amazon’s New Dash Button

Following the March debut of its Dash Button, Amazon announced late last week that its branded, WiFi-connected buttons are now for sale. Available to members of the retailer’s premium Prime service – a reported 40 million strong – each button costs $5 and allows users to instantly order products at home from Amazon with the […]

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What Marketers Need To Know About Google’s Rumored ‘Buy Now’ Button

With so many outlets for consumers to purchase products online, competition among publishers, marketers, and retailers to drive e-commerce performance is fierce. In the past, search engines like Google and Yahoo have been dominant players in the path to purchase. However, the ongoing growth and proliferation of competitors like Amazon is forcing search engines to […]

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