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Tag Archives for Amazon Alexa

Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice

The New York Times took an inside look at how 360i is helping brands capitalize on change and shape the future of Voice marketing. In an article entitled “Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice,” which appeared on the front page of the New York Times’s Business section, advertising reporter Sapna […]

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360i & HBO Debut “Westworld: The Maze” Voice Gaming Skill

If you have ever questioned the nature of your reality, your journey to freedom starts with three words: Alexa, Open Westworld. We partnered with HBO to debut the network’s first full-scale voice skill with “Westworld: The Maze,” an immersive gaming skill for Westworld fans. Crafted to delight even the most die-hard fan, The Maze delivers […]

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The State of Voice Technology: Think in Beta or Get Left Behind

What the rise in voice technology adoption wave means for brands and marketers  With the onset of a new year and with minds fresh off of CES, it’s instinctual for brands and marketers to ponder what’s next for media and technology. But perhaps more important is for brands and marketers to examine consumer behavior and […]

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