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Tag Archives for amazon

What Marketers Need To Know About Google’s Rumored ‘Buy Now’ Button

With so many outlets for consumers to purchase products online, competition among publishers, marketers, and retailers to drive e-commerce performance is fierce. In the past, search engines like Google and Yahoo have been dominant players in the path to purchase. However, the ongoing growth and proliferation of competitors like Amazon is forcing search engines to […]

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360i Report: Facebook Relaunches Atlas

In a move to extend the reach and targeting capabilities of its advertising solutions, Facebook has announced the re-launch of Atlas, the company’s ad servicing arm that was acquired from Microsoft in 2013. The new Atlas will empower marketers to serve highly-targeted ads to Facebook’s 1.3 billion users beyond the Facebook environment itself – across […]

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What’s Buzzing: Facebook’s Slingshot, Emojis Galore & More

This week, World Cup Fever continued to take hold on social media as well as the 360i offices. The office was also a buzz with the news of the new Amazon Fire phone to be released July 25. This new smartphone boasts features such as cloud-based storage, a 24-hour live support system, and Firefly – […]

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Amazon Fire Phone Brings Commerce to the Forefront

There’s a new smartphone on the block. It’s called the Amazon Fire Phone – and it’s the first smartphone on the market to place as much emphasis on commerce as it does on connectivity and communications. Historically, hardware announcements have been of somewhat tepid interest to marketers, since their implications are one step removed and […]

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What’s Buzzing: Pinterest Self-Service Ads, WWDC 2014 & More

It was an exciting end of the week here at 360i, as we were honored at the North American Effie Awards alongside clients Hanes, Oreo and Oscar Mayer. In other news, soccer fans and marketers alike are gearing up for next week’s World Cup kick-off and Instagram unleashed a series of new editing features within […]

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