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Tag Archives for AOL

What Verizon’s Acquisition of Yahoo Means For Marketers

Yesterday, Verizon officially announced that it will purchase Yahoo’s core internet assets for $4.8 billion. The sale marks an end to Yahoo’s twenty-two-year run as an independent company and will make Verizon one of the largest players in online advertising. This post will explore some of the ways the acquisition may impact marketers. How a […]

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3 Top Themes from the 2014 Digital Content NewFronts

The Digital Content NewFronts launched five years ago with the aim of bringing together all sectors of the branded content (namely video) and distribution sphere and to inspire buying demand similar to that of its TV Upfront sibling. The 2014 event – which has blossomed to include 20+ publisher participants – has made good on […]

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Digital Content NewFronts: Platforms Enter the Big Leagues to Allure Big Brand Dollars

There was a lot to digest after a week of events at the Digital Content NewFronts (DCNF), which wrapped on Thursday with Google’s BrandCast event. This year, the magnitude of the event trumped those of years past, with platforms proudly touting the power of native digital content to attract large brand marketers. This post brings […]

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AOL Project Devil’s Larger Ad Format Revolutionizes, While It Underwhelms

AOL’s new ad unit grants marketers with more opportunities to integrate rich media (via WSJ). Today, AOL is expected to roll out its already leaked “Project Devil” (see the WSJ article that leaked it here), which launches new advertising opportunities within AOL. The media company is touting the concept as being about more than just […]

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AOL’s Tim Armstrong Stresses Centrality of Content at 360i’s Digital Marketing Summit

AOL CEO Tim Armstrong delivered the opening keynote at 360i’s annual Digital Marketing Summit in New York City today. While much of it fittingly discussed what AOL is doing, he put it all in the context of why AOL is making these moves and what the bigger implications are for media and brands. He said, […]

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