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Tag Archives for app store

Apple Introduces New Paid Search Product to Drive Discovery in App Store

Apple announced a new paid-search product for its App Store today, giving advertisers and developers a new way to drive discovery of their apps. This is a significant development for any brand that has an app, because as app creation and usage proliferates, discovery becomes increasingly challenging in a crowded marketplace. Apple reports that over […]

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As iPhone’s App Store Swells, Developers Look to Web Apps for a Fast & Friendly Alternative

A look at two mobile Twitter clients: Hahalo (left) is web-based while TweetDeck is a native app. With more than 100,000 apps and growing in the iPhone App Store, a lot of attention is being paid to creating iPhone web apps instead of iPhone native apps in order to decrease development time. What’s the difference, […]

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App-solutely Awesome Branded Apps – And What Makes Them Work

It’s an app world, and we’re just living it. Last month, Apple announced its two billionth application download. More proof of the surging interest: Apple doubled its number of downloads in about half the time it took to hit the one billion mark. Apple’s advertising claims that there’s an app for everything. In fact, the […]

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