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Tag Archives for apple

Apple Introduces New Paid Search Product to Drive Discovery in App Store

Apple announced a new paid-search product for its App Store today, giving advertisers and developers a new way to drive discovery of their apps. This is a significant development for any brand that has an app, because as app creation and usage proliferates, discovery becomes increasingly challenging in a crowded marketplace. Apple reports that over […]

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Report: What Apple’s Innovations Mean For Marketers

Apple has finally revealed the long-awaited hardware and software developments that will be available in the company’s 2015 product portfolio, including the iPhone 6, a new mobile payment system (ApplePay) and the company’s first wearable (Apple Watch). While questions remain regarding the overall functionality of these new products, Apple has once again shown the world […]

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What’s Buzzing: Hyperlapse, Social Media Analytics & More

This week we received an invitation from Apple for a special event (Sept. 9), which many in the industry believe will be when we get a first official look at the next iPhone. Also in the news, Twitter and Pinterest focus on providing better analytics to users, and Instagram releases a new app that easily […]

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Online Radio and Music Streaming: Untapped Potential for Marketers

After weeks of speculation surrounding a potential buyout, Google has finally acquired music streaming service Songza, which uses information about both the user and context to determine the most appropriate playlists. This news comes as the latest in a long line of updates and corporate buyouts within the industry: Apple acquired Beats Music & Beats […]

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What’s Buzzing: Pinterest Self-Service Ads, WWDC 2014 & More

It was an exciting end of the week here at 360i, as we were honored at the North American Effie Awards alongside clients Hanes, Oreo and Oscar Mayer. In other news, soccer fans and marketers alike are gearing up for next week’s World Cup kick-off and Instagram unleashed a series of new editing features within […]

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