Tag Archives for apps
6 Tips for Creating a Successful Second-Screen Experience
As a television network, how do you plan to succeed in making TV social? With recent studies pointing to buzz from social networks to be a possible driving force behind television ratings, networks are now looking to capitalize on this fact by creating social TV experiences designed to keep fans talking longer, consuming more content ...
5 Trends in TV Consumption & How Marketers Can Engage Increasingly ‘Active’ Viewers
Despite a decline in TV set sales, Americans are watching more television than ever (Nielsen’s Three Screen Report, 2010). Viewing has moved beyond watching from television sets. The way people consume television today is vastly different than it was five years ago. In this post we outline 5 key changes.
360i Report on Mobile Applications
Up next in our summer mobile series (this is our fifth installment) is a report on mobile applications. Applications have become an enduring form of mobile media, thanks in large part to the ease of buying apps from Apple’s App Store and the increasing usage of apps on Google Android handsets. With apps’ popularity come ...
With SCVNGR, All the World’s a Game
Do you wish there was another mobile application where you could check in at a location? There’s no shortage of options. Yet another contender just launched very publicly with a different approach, turning the whole act of checking in into a game. Meet SCVNGR, which is as long on ambition as it is short on ...
As iPhone’s App Store Swells, Developers Look to Web Apps for a Fast & Friendly Alternative
A look at two mobile Twitter clients: Hahalo (left) is web-based while TweetDeck is a native app. With more than 100,000 apps and growing in the iPhone App Store, a lot of attention is being paid to creating iPhone web apps instead of iPhone native apps in order to decrease development time. What’s the difference, ...