David Berkowitz, 360i’s Director of Emerging Media and Client Strategy, has been elected to the Standards Board for the newly formed Social Media Advertising Consortium (SMAC). The not-for-profit Consortium is comprised of advertising, communications, brand management and social media executives with the goal of creating a common vocabulary, standard buying units, and uniform measurement methods for social media.

Through publisher partnerships and involvement with SMAC, WOMMA and other industry organizations, 360i plays an active role in establishing best practices to foster the advancement and adoption of social media as a critical marketing channel.

We’ll continue to post updates here on the blog as the Consortium develops and progresses towards its goals of creating standards for social marketing.