Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Tag Archives for attribution

Google Brings Cross-Device Conversion Tracking to Advertisers

Today, Google has made an announcement that could bring us a step closer to understanding the full value of paid search across devices. Google is unveiling a new metric, called Estimated Total Conversions, designed to give marketers more insight into how AdWords is driving conversions beyond the last click. Consumers are increasingly looking to technology […]

Posted in Search Marketing | Also tagged , , , Comments Off on Google Brings Cross-Device Conversion Tracking to Advertisers

3 Steps for Using Attribution to Maximize ROI

Attribution is one of digital marketing’s biggest buzzwords and has become the focal point of many advertisers’ daily lives. Yet, the definition of attribution, including how it should be utilized and the problems it addresses, varies widely. According to a recent Google Analytics and Econsultancy study, 72 percent of client-side marketers say that attribution leads to […]

Posted in Media Planning & Buying | Also tagged , Comments Off on 3 Steps for Using Attribution to Maximize ROI

Digital News Roundup: June 17, 2010

Welcome to another edition of our Digital News Roundup. This week, Twitter began making moves on its much-anticipated ad model, mobile search gained buzz thanks to two new reports (one from RBC, one from us) and SearchIgnite released a study proving the value of cross-channel attribution.  Check out all these stories and more in our […]

Posted in Social Media | Also tagged , Comments Off on Digital News Roundup: June 17, 2010