Marvel’s Create Your Own Comic microsite recently picked up a Best in Class Award in the Entertainment category at the Interactive Media Awards (IMA) competition. The IMAs honor excellence in web design and development.

The Best in Class Award is the highest honor granted by the IMAs, with winners representing “the very best in planning, execution and overall professionalism.” The Create Your Own Comic microsite earned 492 points out of a possible 500, making it eligible for inclusion in the IMA’s Top 10 Websites of the Year list.

Marvel Entertainment partnered with 360i’s Creative & Technology group to create a fully interactive destination within the Marvel.com family, fostering creativity and imagination among kids and parents. The action-packed microsite allows visitors to fully customize their own comic strip or book from start to finish, empowering them to create their own layout/design, choose backgrounds and settings – and even add fully editable characters from Marvel’s Superhero Squad.

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We’re proud to announce that 360i and Universal Studios Home Entertainment have been honored with two Awards of Distinction at the 16th Annual Communicator Awards.

In the Public Relations category, 360i and Universal Studios Home Entertainment won an award for a Digital Word of Mouth campaign to drive awareness of its “Curious George: A Very Monkey Christmas” DVD among a new generation of children – and inspire parents to relive their own childhood memories with the classic character.

To cut through the noise of the busy holiday season, Universal Studies Home Entertainment partnered with 360i’s digital publicity team on a high-impact DWOM effort that provided busy moms with digital assets (like exclusive trailers) and Curious George “Monkey Madness” packs that allowed them to host special viewing parties for their children and their friends.

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[caption id="" align="alignnone" width="369" caption="360i and Marvel's wildly popular Create Your Own Superhero site is up for a 2009 Webby Award."][/caption]

by David Levin, President of 360i’s Design & Development Group

360i and Marvel Entertainment’s Create Your Own Superhero site has just been nominated for a Webby Award. The highly interactive site enables visitors to fully customize a superhero from start to finish using countless hand-drawn comic assets (headgear, facial features, outfits and accessories). The tool also includes Hero Packs, which allow visitors to use assets from their favorite Marvel characters, such as Iron Man and The Hulk. The site was designed with a backend interface where Marvel staff members can easily upload new character assets and manipulate existing images.

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by David Levin
President, 360i Design & Development Group

360i has won two WebAwards for “Outstanding Achievement in Website Development” from the Web Marketing Association. The WebAwards is an annual website competition that honors the best sites in 96 industries while setting the standard of excellence for all web development. Each WebAward entry is judged on design, innovation, content, technology, interactivity, navigation and ease of use.

360i won for its work on both the adidas baseball website and for the design of Marvel’s “Create Your Own Superhero” site.

The objective of the adidas campaign – centered on the theme “Know the Code” – was designed to engage young ballplayers by educating them about how to play the game, while driving retail sales online. The Code is (more…)