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Tag Archives for beacon technology

How Marketers Can Use Commuter Crowd Data to Boost Mobile ROI

While crowded public transportation may be a commuter’s nightmare, research shows that it could also be a mobile direct-response marketer’s dream. Social scientists at New York University’s Stern School of Business, Temple University and Sichuan University recently came together to publish a study on how crowdedness can affect subway riders’ mobile purchase behavior. In the […]

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